Latka logo

Top 10 E-Commerce Personalization Software Companies (November 2026)

As of November 2026, Latka tracks 195 E-Commerce personalization software companies. They have combined revenues of $2.4B and employ 18.4K people. They have raised $2.6B and serve 535.6M customers combined.

Every company below sells E-Commerce personalization software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What E-Commerce Personalization Software Companies do

E-Commerce Personalization Software refers to tools designed to tailor online shopping experiences for individual users based on their preferences, behaviors, and demographics. This software enhances user engagement by providing features such as product recommendations, dynamic content delivery, and customized marketing messages. It plays a crucial role in optimizing the customer journey, making it more relevant and personalized, thereby increasing conversion rates and customer satisfaction. Common use cases for e-commerce personalization software include delivering personalized product recommendations, customizing email marketing campaigns, and creating tailored landing pages that resonate with specific user segments. Typical features include user-specific search results, behavioral tracking, and data-driven insights that help businesses better understand customer needs. This software is primarily used by marketing teams, e-commerce managers, and customer experience professionals to improve user engagement and drive sales growth.

Companies
195
Revenue
$2.4B
Funding
$2.6B
Employees
18.4K

Filters

Sorting: Highest -> Lowest

Filters

Top E-Commerce Personalization Software Companies by revenue

Showing 10 of 195 companies ranked by annual revenue.

1Bloomreach logo
Bloomreach

Mountain View, California, United States

digital experience platform

Revenue
$219.5M
Customers
250
Year founded
2009
Funding
$422M
Team size
1.1K
2Wunderkind logo
Wunderkind

New York, New York, United States

Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
3Netcore Cloud logo
Netcore Cloud

Mumbai, Maharashtra, India

Indian marketing technology company that offers a range of products and solutions for digital marketing

Revenue
$136.5M
Customers
5K
Year founded
1998
Funding
$3.2M
Team size
1.2K
Growth
36.51%
4MoEngage logo
MoEngage

San Francisco, California, United States

customer engagement platform

Revenue
$100M
Customers
500M
Year founded
2014
Funding
$461M
Team size
757
5Dialogue logo
Dialogue

Montreal, Quebec, Canada

Dialogue is a leading virtual care provider that empowers organizations to build healthier, happier, and more productive teams. Our high-touch health and well-being programs provide organizations and their members with tailored, measurable, and quality clinical care. Dialogue's team of health professionals delivers exceptional experiences across the continuum of care, positively impacting millions worldwide. We foster thriving teams focused on health and well-being to improve culture, engagement, and productivity. Canada: • www.dialogue.co Programs: • Primary Care • Employee Assistance Program (EAP) • Mental Health+ • Wellness -- International: • www.dialogue.co/en-gb/ Programs: • Wellness • iCBT

Revenue
$92.1M
Year founded
2016
Team size
837
6Maropost logo
Maropost

Toronto, Ontario, Canada

marketing automation platform

Revenue
$75M
Customers
5K
Year founded
2011
Team size
366
7Particular Audience logo
Particular Audience

Surry Hills, New South Wales, Australia

The World's first and only vertically integrated Retail Media Platform. Leading retailers maximize “profit-per-pixel” with Particular Audience, through a single composite KPI—net profit per session—combining higher basket AOV, ad yield, conversion and reduced markdown leakage. Particular Audience is an AI-native retail media and personalization company founded in 2017 by CEO James Taylor. The platform (DiscoveryOS) tackles the 'endless aisle' challenge by creating a unique storefront for every shopper—matching each visitor with the products they’re most likely to buy, at the moment they’re most likely to buy them. Using multimodal machine-learning (behavior + vision + language) and sentence-transformer search, Particular Audience powers hyper-personalised search results, product recommendations, rich media and fully automated sponsored-product placements that outperform keyword-based systems by at least 4×. Retailers such as Target, The Good Guys and Hotel Chocolat use Particular Audience to boost conversion, increase ad revenue and lift shopper satisfaction without compromising user experience. With regional headquarters in London, Sydney and Vancouver, Particular Audience supports global enterprise retailers while advancing open-source standards like the Model Context Protocol (MCP) that enable agentic commerce. The mission is simple: show every shopper exactly what they want—before they know they want it—while driving profitable growth for the merchants who serve them. AI/ML that powers all customer interactions. If you see it, search it, click it, and buy it – that's PA. There is only one retail media platform in the world that competes (and wins) in organic site search and personalisation, as well as in onsite retail media technology—this is the standard.

Revenue
$67M
Year founded
2019
Team size
609
8Constructor.io logo
Constructor.io

San Francisco, California, United States

AI-first search and product discovery that increases conversions and revenue.

Revenue
$65.1M
Year founded
2015
Funding
$61.1M
Team size
619
9Wingify logo
Wingify

Delhi, Delhi, India

website optimization and conversion rate optimization tools

Revenue
$50M
Customers
3.7K
Year founded
2010
Team size
459
10BIK logo
BIK

Bengaluru, Karnataka, India

One stop platform for Marketers to drive acquisitions, retention &…

Revenue
$47.6M
Year founded
2019
Team size
317

Frequently asked questions about E-Commerce Personalization Software Companies

How many E-Commerce personalization software companies are there?

Latka tracks 195 E-Commerce personalization software companies with reported revenue. Together they generate $2.4B in annual revenue and employ 18.4K people.

Which E-Commerce personalization software company is the largest?

Bloomreach is the largest, with $219.5M in annual revenue, founded in 2009.

How much revenue does a typical E-Commerce personalization software company make?

The average E-Commerce personalization software company in this list makes $12.5M a year, across 195 companies with reported revenue. They serve 535.6M customers combined.

Who are the leading E-Commerce Personalization software vendors?

Ranked by annual revenue, the leaders are Bloomreach, Wunderkind, Netcore Cloud, MoEngage and Dialogue.

How much funding have E-Commerce personalization software companies raised?

The 195 E-Commerce personalization software companies tracked here have raised $2.6B in disclosed funding between them.

Related Commerce Software categories

Inclusion Criteria

- Must provide automated product recommendations based on user behavior and preferences. - Should enable personalized email marketing tailored to individual customer interests. - Must include features for dynamic content delivery across various customer touchpoints. - Should support customer segmentation to facilitate targeted marketing efforts. - Not just for personalization; must also offer analytics capabilities to track effectiveness and improve personalization strategies.