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How Persado CEO Alex Vratskides grew Persado to $23.7M revenue with a 389 person team in 2021.

Developer of a cognitive content platform software intended to offer effective marketing strategies through digital communication. The company's platform, with the help of quantitative data and artificial intelligence, automatically generates and selects the marketing messages, along with improving the response rates, enabling organizations to optimize marketing campaigns and achieve incremental revenues.

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Persado Revenue

In 2021, Persado's revenue reached $23.7M. Since its launch in 2012, Persado has shown consistent revenue growth.

Persado Revenue GrowthReported revenue / ARR by year$0$5M$10M$15M$20M$25M201220142016201820202021$0$24MSource: GetLatka.com
YearMilestone
2021Persado Hit $23.7m revenue in April 2021
2012Launched with $0 revenue

Persado Valuation, Funding Rounds

Persado reached a $200M valuation in 2016, set during its None round.

Persado has raised $66M in total funding across 3 rounds, most recently a $30M None round in 2016.

Persado Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$50M$100M$150M$200M$250M201220132014201520162012 cumulative: $0 • 2012 Founded: $02013 cumulative: $15M • 2012 Founded: $0 • 2013 None: $15M2015 cumulative: $36M • 2012 Founded: $0 • 2013 None: $15M • 2015 None: $21M2016 cumulative: $66M • 2012 Founded: $0 • 2013 None: $15M • 2015 None: $21M • 2016 None: $30M @ $200M valuation$66M2012 Founded: $0 valuation2016 None: $200M valuation$200MSource: GetLatka.com
YearRoundAmountValuation% Sold
2016None$30M$200M15%
2015None$21M--
2013None$15M--

Persado Employees & Team Size

Persado employs approximately 389 people as of 2026, up from 364 in 2021.

Persado has 389 total employees in different roles and functions.

Persado Team GrowthReported headcount over time0100200300400500201220142016201820202022202300364364389389Source: GetLatka.com
YearMilestone
2023Reached 389 employees (July 2023)
2021Reached 364 employees (April 2021)

Founder / CEO

Alex Vratskides

Alex Vratskides is listed as Founder / CEO at Persado.

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Customers

We do not have customer count information for Persado yet.

Frequently Asked Questions about Persado

What is Persado's revenue?

Persado generates $23.7M in revenue.

Who founded Persado?

Persado was founded by Alex Vratskides.

Who is the CEO of Persado?

The CEO of Persado is Alex Vratskides.

How much funding does Persado have?

Persado raised $66M.

How many employees does Persado have?

Persado has 389 employees.

Where is Persado headquarters?

Persado is headquartered in New York, New York, United States.

Compare Persado to the industry

Persado operates across multiple industries. Browse revenue, funding, and growth data for Persado in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .