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Top 10 Marketing Automation Software Companies (November 2026)

As of November 2026, Latka tracks 2,303 marketing automation software companies. They have combined revenues of $24.7B and employ 140.2K people. They have raised $15.6B and serve 904.5M customers combined.

Every company below sells marketing automation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Marketing Automation Software Companies do

Marketing Automation Software facilitates the automation of repetitive marketing tasks, allowing businesses to enhance their marketing efficiency and effectiveness. This category includes tools that manage various marketing processes, such as email campaigns, social media posting, lead generation, and customer segmentation, often across multiple channels. By using marketing automation, companies can nurture leads, personalize customer outreach, and track campaign performance more efficiently. The primary use cases for marketing automation software involve streamlining marketing efforts, enabling targeted communications with customers, and measuring the success of marketing activities. Typically, features include campaign management, lead scoring, customer segmentation, analytics, and reporting. Marketing teams, digital marketers, and sales operations professionals are the primary personas that utilize these tools to drive improved engagement and ROI on marketing initiatives.

Companies
2,303
Revenue
$24.7B
Funding
$15.6B
Employees
140.2K

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Marketing Automation Software Companies by revenue

Showing 10 of 2,303 companies ranked by annual revenue.

1Infobip logo
Infobip

London, England, United Kingdom

Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to help clients grow their business and enhance customer experiences quickly, securely, and reliably. As a quality-driven engineering powerhouse, we’ve grown over 15 years to include 70+ offices across six continents with over 3,700 experts. We’re committed to innovation, developing all our solutions in-house, and are proud of our talented team. Our approach is rooted in learning by doing, driven by a passion for technology.

Revenue
$2B
Year founded
2006
Funding
$700M
Team size
3.4K
2The Brandtech Group logo
The Brandtech Group

New York, New York, United States

The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.

Revenue
$1B
Year founded
2015
Funding
$320M
Team size
114
3Bird (Formerly MessageBird) logo
Bird (Formerly MessageBird)

Amsterdam, North Holland, Netherlands

a cloud communications platform to communicate with customers through various channels such as SMS, voice, chat, and email.

Revenue
$900M
Customers
15K
Year founded
2011
Funding
$1.1B
Team size
165
4Rubicon logo
Rubicon

Lexington, Kentucky, United States

Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.

Revenue
$697.6M
Customers
2.7M
Year founded
2008
Funding
$296.1M
Team size
501
5GupShup logo
GupShup

San Francisco, California, United States

the leading conversational messaging platform

Revenue
$360.5M
Customers
100K
Year founded
2004
Funding
$144.1M
Team size
1.1K
6EDM Leads logo
EDM Leads

Gilbert, Arizona, United States

Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.

Revenue
$317M
7Attentive logo
Attentive

New York, New York, United States

a personalized mobile messaging platform for innovative brands & organizations

Revenue
$308.7M
Customers
2K
Year founded
2016
Funding
$863M
Team size
1.5K
8ActiveCampaign logo
ActiveCampaign

Chicago, Illinois, United States

provider of marketing automation and customer experience automation (CXA) software

Revenue
$290.5M
Customers
145K
Year founded
2003
Funding
$360M
Team size
865
9Leadsquared logo
Leadsquared

Karnataka, India

customer acquisition and engagement platform

Revenue
$279.3M
Customers
1K
Year founded
2011
Funding
$35M
Team size
1.3K
10Thryv logo
Thryv

Dallas, Texas, United States

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.

Revenue
$260M
Team size
5.2K

Frequently asked questions about Marketing Automation Software Companies

How many marketing automation software companies are there?

Latka tracks 2,303 marketing automation software companies with reported revenue. Together they generate $24.7B in annual revenue and employ 140.2K people.

Which marketing automation software company is the largest?

Infobip is the largest, with $2B in annual revenue, founded in 2006.

How much revenue does a typical marketing automation software company make?

The average marketing automation software company in this list makes $10.7M a year, across 2,303 companies with reported revenue. They serve 904.5M customers combined.

Who are the leading Marketing Automation software vendors?

Ranked by annual revenue, the leaders are Infobip, The Brandtech Group, Bird (Formerly MessageBird), Rubicon and GupShup.

How much funding have marketing automation software companies raised?

The 2,303 marketing automation software companies tracked here have raised $15.6B in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Marketing Automation to everything else.

Inclusion Criteria

- The software must automate repetitive marketing tasks and processes. - It should provide multi-channel campaign management capabilities. - Must include features for lead generation and nurturing. - Should offer analytics and reporting functionalities to measure campaign performance. - Not solely focused on social media management; must also support email marketing and other channels.