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Valuation

$23.8M

2025 Revenue

$7.9M

Funding

$0

Team

72

Founded

2016

How Petal grew Petal to $7.9M revenue with a 72 person team in 2025.

Petal's aim is to bring financial innovation and opportunity to everyone. We use modern technology to help people build credit, avoid debt, and spend responsibly. When you apply for Petal, we use your banking history to instantly create a Cash Score — a measure of your creditworthiness based on income, spending, and savings history. It could help you qualify for a Petal credit card, even if you've never had credit before.

Last updated

Petal Revenue

In 2025, Petal's revenue reached $7.9M. Since its launch in 2016, Petal has shown consistent revenue growth.

Petal Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M$10M201620182020202220242025$0$8MSource: GetLatka.com
YearMilestone
2025Petal Hit $7.9m revenue in September 2025
2016Launched with $0 revenue

Petal Valuation, Funding Rounds

Petal's most recent disclosed valuation is $23.8M.

Petal is a bootstrapped SaaS startup. Founded in 2016, Petal has grown to $7.9M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Petal has built its business with no outside investment.

Petal Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120162016 cumulative: $0 • 2016 Founded: $02016 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Petal Employees & Team Size

Petal employs approximately 72 people as of 2026.

Petal has 72 total employees in different roles and functions.

Petal Team GrowthReported headcount over time020406080201620182020202220242025007272Source: GetLatka.com
YearMilestone
2025Reached 72 employees (September 2025)

Customers

We do not have customer count information for Petal yet.

Frequently Asked Questions about Petal

What is Petal's revenue?

Petal generates $7.9M in revenue.

How much funding does Petal have?

Petal raised $0.

How many employees does Petal have?

Petal has 72 employees.

Where is Petal headquarters?

Petal is headquartered in New York, New York, United States.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .