Latka logo

Valuation

$20.4M

2025 Revenue

$6.8M

Funding

$0

Team

52

Founded

2002

How Primordial CEO Matt Cox grew Primordial to $6.8M revenue with a 52 person team in 2025.

Primordial specializes in off road navigation software.

Last updated

Primordial Revenue

In 2025, Primordial's revenue reached $6.8M. Since its launch in 2002, Primordial has shown consistent revenue growth.

Primordial Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M2002200420062008201020122014201620182020202220242025$0$7MSource: GetLatka.com
YearMilestone
2025Primordial Hit $6.8m revenue in September 2025
2002Launched with $0 revenue

Primordial Valuation, Funding Rounds

Primordial's most recent disclosed valuation is $20.4M.

Primordial is a bootstrapped SaaS startup. Founded in 2002, Primordial has grown to $6.8M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Primordial has built its business with no outside investment.

Primordial Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120022002 cumulative: $0 • 2002 Founded: $02002 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Primordial Employees & Team Size

Primordial employs approximately 52 people as of 2026.

Primordial has 52 total employees in different roles and functions.

Primordial Team GrowthReported headcount over time013253850632002200420062008201020122014201620182020202220242025005252Source: GetLatka.com
YearMilestone
2025Reached 52 employees (September 2025)

Founder / CEO

Matt Cox

Matt Cox is listed as Founder / CEO at Primordial.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Primordial yet.

Frequently Asked Questions about Primordial

What is Primordial's revenue?

Primordial generates $6.8M in revenue.

Who is the CEO of Primordial?

The CEO of Primordial is Matt Cox.

How much funding does Primordial have?

Primordial raised $0.

How many employees does Primordial have?

Primordial has 52 employees.

Where is Primordial headquarters?

Primordial is headquartered in Saint Paul, Minnesota, United States.

People Also Viewed

Zeal logo

Zeal

Modern payroll for modern work

treble.ai logo

treble.ai

Treble.ai is an internet based company.

LawRank logo

LawRank

SEO company for lawyers specializing in organic SEO, PPC and web design helping clients rank for competitive, high-traffic keywords

Echobox logo

Echobox

Developer of an artificial intelligence platform intended to help online publishers to share content on social media. The company's platform helps news publishers to maximize their reach on social media by detecting viral content and giving suggestions on which articles to share on social networks at specific times, enabling clients to increase sale and save time.

Graft logo

Graft

Graft is a cloud-native platform that empowers everyone in your organization to wield the most advanced AI techniques to unlock the value of text, images, video, audio, and graphs. No machine learning skills required, no team to hire, and no infrastructure to build or maintain.

Spider AF - Digital Ad Fraud Prevention logo

Spider AF - Digital Ad Fraud Prevention

Spider AF is an ad fraud detection tool that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data. With Spider AF, advertisers can view in-depth transparent reports that assist advertisers with making the right ad campaign decisions. Spider AF can stop suspicious users and bots in advance, and protect the advertising content and marketing analysis of any business. Advertisers can easily install Spider AF within a matter of minutes. Just add the Spider AF measurement tag to your website and start analyzing activity. Experience optimal ad performance without the fraud with Spider AF. Visit our website for more details and start preventing ad fraud with our one month free trial!

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .