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How Rakuten Advertising grew Rakuten Advertising to $95.6M revenue with a 869 person team in 2025.

Rakuten Advertising leads the affiliate and partner marketing industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. We leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading AI-backed technology, and the largest partner network in affiliate marketing, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

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Rakuten Advertising Revenue

In 2025, Rakuten Advertising's revenue reached $95.6M. Since its launch in 1996, Rakuten Advertising has shown consistent revenue growth.

Rakuten Advertising Revenue GrowthReported revenue / ARR by year$0$25M$50M$75M$100M$125M1996199820002002200420062008201020122014201620182020202220242025$0$96MSource: GetLatka.com
YearMilestone
2025Rakuten Advertising Hit $95.6m revenue in December 2025
1996Launched with $0 revenue

Rakuten Advertising Valuation, Funding Rounds

Rakuten Advertising's most recent disclosed valuation is $286.8M.

Rakuten Advertising is a bootstrapped E-Commerce Analytics Software startup. Founded in 1996, Rakuten Advertising has grown to $95.6M in revenue without raising any venture capital or outside funding.

As a self-funded E-Commerce Analytics Software SaaS company, Rakuten Advertising has built its business with no outside investment.

Rakuten Advertising Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119961996 cumulative: $0 • 1996 Founded: $01996 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Rakuten Advertising Employees & Team Size

Rakuten Advertising employs approximately 869 people as of 2026.

Rakuten Advertising has 869 total employees in different roles and functions.

Rakuten Advertising Team GrowthReported headcount over time02004006008001,000199619982000200220042006200820102012201420162018202020222024202500869869Source: GetLatka.com
YearMilestone
2025Reached 869 employees (December 2025)

Customers

We do not have customer count information for Rakuten Advertising yet.

Frequently Asked Questions about Rakuten Advertising

What is Rakuten Advertising's revenue?

Rakuten Advertising generates $95.6M in revenue.

How much funding does Rakuten Advertising have?

Rakuten Advertising raised $0.

How many employees does Rakuten Advertising have?

Rakuten Advertising has 869 employees.

Where is Rakuten Advertising headquarters?

Rakuten Advertising is headquartered in San Mateo, California, United States.

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Compare Rakuten Advertising to the industry

Rakuten Advertising operates across multiple industries. Browse revenue, funding, and growth data for Rakuten Advertising in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .