seriouscode GmbH revenue, CEO Dominik Sumer, team size, customer count, churn, and more in 2022.

hello everyone my guest today is dominic summer he recently founded a company together with his friend anki where they're building their own products to help other companies with pro with their profound web development experience the company's called serious code dot io dominic you ready to taste the top sure so what is serious code are you guys like a web agency a dev shop building tools for other sas companies or do you have your own sas tool and so we actually founded our company two months ago and uh our long-term goal is to have our own products where we can um yeah live financially from them but until we can reach this goal we are also like acting like some sort of a web agency where we help other companies building their software or web applications so what are companies paying you on average to build their mvp um we actually only have one project at the moment it's the first project sadly i can't tell too much we plan in the future to to speak more openly about our rates and stuff like this because we also want to have an open mind about this in the future but sadly i really can't talk about that at the moment okay well you know the purpose of the show is to talk about business so you'll what can you talk about if you can't talk about what you're currently building oh i can talk about what we are building but not what our average rate is at the moment well what are if someone's listening right now and they want to give you guys business and pay you to build out their mvp why would you not take this opportunity to let them know what price ranges you're typically working at so you get more business oh do you mean uh just our hourly rate where we are at okay so um we are actually at the moment starting our our hourly rates at um 100 euros and then we also go to top but it's really depending on the project itself and what can uh be done or what needs to be done and stuff like this and what got you into this what were you doing before this um we both have about seven years of professional experience in web development so not only web development but mainly web development and um we are also focusing mainly on frontend development and this is also where our main experience currently lies in we also have our own products currently for example we are building snappify and of course we also do back-end stuff there but mostly we are for our customers we are um focusing on the front end part so let's talk about snapify what's the product do um snapify is a tool to help developers um make nice pictures of the code so to say so to we we are now active on twitter um since a little bit more than half a year and we just saw that people are sharing their code snippets and um there are actually already tools out there which do this but we said we think we we can do this better and we can build a better tool for it and that's why we set out and started to do snapify and since actually one month a little bit more we are working on our pro editor and our plan is to release it at the end of the week and try to get our first paying customers and yeah this really an exciting phase for us at the moment how many active users do you have right now and how do you define an active user i would say like we have a weekly user uh 200 weekly users so unique users which came every week and yeah how do you how do you how do you hope to convert those 200 week vector viewers into a paying subscriber what will you charge for and what price point are you going to start with um we are currently planning to start with 79 per year for our pro plan and we hope that with our pro editors we give the users really a powerful tool to create code snippets and images for their code which they can show off in social media and which hopefully give them enough value that they are willing to pay for it and you're working on some other projects as well true q.i.o what's this company exactly we and this is our first product i think this is also where we initially got into this indie hacking or side project thing we started about it a year ago and it should be some sort of a stack overflow thing where developers can have a have a also a private knowledge base and yeah but we're actually not really working on it at the moment we found it it's very hard to to get into it or get the business up and running because there is already stack overflow and other tools out there it's really hard to compete with them and we spent much time working on it in private just to see that there is not really or that it's a tough market and then that we decided to go for another thing and that's snappy fire we learned many things along the way with true q we didn't completely um killed it yet so to say but yeah we are not focused on it anymore at the moment how many total questions were asked on true q over the life of the company i think currently we have like around 40 to 50. yeah mostly mostly for us from from us yeah 46 right now the last engagement was on on may 5th 2021 uh it's now june we were recording this so i mean it was working you got some early traction but you just couldn't get enough volume like stack overflow did to make it worth your time is that right exactly yeah and we also saw that github is launching their discussions products which also is a thing which is compute competing with uh true q a bit and yeah that's why we said we also want to to tackle a new product which because we said we want to be flexible when we're following founding our own company we want to try things out and not want to get stuck in one thing and that's why we said okay we see this chance we see a possible market with snappy pie and well this is the next thing we are hooked up on and this is what we are working on since three to four months dominic there's a lot of folks with side projects that have an issue shutting down side projects like you've done with true cube because they look at sunk cost how much of your own money and time did you guys spend on truq i think not that much uh time time much but money like um i think 500 or something all together with server costs and also some other things maybe not even that much but time we really did it as a side project to our full-time job but we spent many hours every evening and also on the weekends for six months and it it really sums up so snaps now your main focus 200 weekly active users pricing launching in a bit uh you hope to obviously convert folks now how are you you know anytime you're launching a side project you have to have income coming from somewhere else your savings or another full-time job to pay for your like rent and food so how are you paying for like renting food right now personally yeah so until april we were both full-time employees and got our monthly income and at the moment we're doing a project with our company like we're now so to say freelancing and this is how we um getting our income and yeah the long time goal would be to get a nice income with our products where we can live from but until then we want to come um yeah it's it's really hard to say i don't know i also cannot really say how much um snapify for example will cost us but if i now have to tell a number i think it would be at around 15 to 20k of monthly income so we can say we do it full time and concentrate on it full time and you guys can split that revenue pay yourself and go all on exactly will you bootstrap the company or will you raise uh completely bootstrapped we like do you think you'll stay bootstrapped or you think you're raised we currently are i don't know we're open to everything we're also not that experienced maybe but we did basically all of our side projects until now bootstrapped and i think we also gonna stay bootstrapped for a while but if there are chances to get um yeah some investing it would also be nice thing for us because we never worked full-time on a project on a side project i think if we have the time to work full-time on a project also have the money for it then we could really bring many things um forward but yeah until how did you how did you need split equity and snap apply sorry i didn't fully how did you guys split equity in snappify between us yes oh everything is 50 50 crores uh why did you decide to do 50 50 because we do everything together and everyone uh puts in 50 of effort if there's also a direction he wants to go the other though how do you break a tie right how do you make sure you're always on the same page i think we never really thought that much about it because we really trust uh us we made all the whole company 50 50 and we are also open if our ways um split and maybe we go into other directions we can definitely talk about it and get a nice thing working for both how did you build this trust with him how did you guys meet um i was in school with anki we we did high school together and we finished it together in 2013 until then we are friends uh since then we are friends and we also did a small side projects here and then and this is how we really got to know each other very...