SoloSuit
2024 Revenue
$799.6K(Est.)
Customers · 2021
400
Funding
$1M
Team
5
Founded
2018
SoloSuit Revenue & Funding (2024)
SoloSuit generated an estimated $799.6K in annual revenue in 2024. Source: GetLatka estimate
SoloSuit is a legal technology company founded in 2018 that helps consumers respond to debt collection lawsuits. The platform guides users through generating a legal answer to a debt lawsuit, then charges a flat fee for attorney review and court filing. The company targets the roughly 9 million Americans who automatically lose debt lawsuits each year because they cannot figure out how to respond.
George Simons, who started the company during his first year of law school at BYU, took SoloSuit full-time in April 2020 after graduating with a JD and MBA. The company went through Y Combinator in early 2021 and raised a pre-seed round of less than $1 million. By November 2021, SoloSuit was processing approximately 400 paying cases per month at $197 per case, implying roughly $80,000 in monthly revenue, up from $15,000 per month a year earlier.
The company operates with a team of six, relies almost entirely on organic SEO for customer acquisition, and has cumulatively helped protect more than $100 million in debt from predatory lawsuits across more than 22,000 accounts created on the platform.
Last updated
SoloSuit Revenue
SoloSuit generated $180,000 in revenue in 2020. By November 2021, the company was processing approximately 400 paying customers per month at a flat rate of $197 per case, implying a monthly run rate of roughly $80,000 and an annualized run rate of approximately $960,000. That monthly figure represents growth from $15,000 per month in November 2020, a more than five-fold increase in twelve months.
| Year | Milestone | Source |
|---|---|---|
| 2024 | SoloSuit Hit $799.6k revenue in October 2024 | Estimated |
| 2023 | SoloSuit Hit $762.6k revenue in November 2023 | Estimated |
| 2022 | SoloSuit Hit $880k revenue in November 2022 | Not recorded |
| 2021 | SoloSuit Hit $960k revenue in November 2021 | Not recorded |
| 2020 | SoloSuit revenue in 2020: $180k | Watch[1] |
| 2018 | Launched with $0 revenue |
Simons told Latka that nearly 100 percent of customers arrive through organic SEO, with top keywords including phrases such as "how to respond to a debt collection lawsuit" and "debt collection lawsuit response." The company does not pay for search advertising. Simons described the revenue as highly predictable even without a subscription model, noting that people are sued for debt at a consistent rate every month and have been for decades.
A GetLatka forward estimate, applying a conservative deceleration from the trailing five-fold growth rate, suggests 2022 annualized revenue could fall in a range of roughly $1.5 million to $3 million. That range is a GetLatka estimate based on the trailing growth rate as a ceiling and a materially decelerated rate as a floor, and it was not confirmed by Simons.
SoloSuit Valuation, Funding Rounds
SoloSuit has not publicly disclosed its valuation. The company has raised $1M in total funding to date.
SoloSuit has raised $1M in total funding across 1 round, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Funding round | $1M | - | - | Not recorded |
Founder / CEO
George Simons
CEO
George Simons is the CEO of SoloSuit and its founder. He started the company during his first year of law school and graduated with a JD and MBA from Brigham Young University. He went full-time on SoloSuit in April 2020, immediately after graduating and shortly after COVID-19 shutdowns began.
Before founding SoloSuit, Simons developed his SEO skills through content writing jobs found on Craigslist and later through work with Simple Citizen, a Y Combinator company that used SEO as a primary customer acquisition channel. Simons said that experience is where he received most of his SEO training. He was 32 years old at the time of the interview in November 2021, married with one child. Net worth was not discussed in the interview.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 35 |
Customers
SoloSuit was serving approximately 400 paying customers per month as of November 2021, up from a level consistent with roughly 80 to 90 paying customers per month in November 2020, based on the $15,000 monthly revenue figure divided by the $197 price point. More than 22,000 accounts have been created on the platform in total, though Simons noted he did not have the exact number of those who completed a paid filing.
The company charges a flat rate of $197 per case regardless of the debt amount. Simons confirmed this is the current pricing and noted it is subject to change. The average debt amount among SoloSuit customers being sued is $4,700. There is no recurring subscription; each engagement is a one-time transaction tied to a specific lawsuit.
SoloSuit serves 400 customers.
SoloSuit Business Model
SoloSuit operates on a flat-fee, transaction-based model. Users generate their legal response documents for free on the platform, then pay $197 for attorney review and court filing. The service launched as entirely free in 2018 and introduced the paid filing service in 2019.
Simons argued the model produces predictable revenue because the volume of debt lawsuits in the United States is consistent month to month. Ten million Americans are sued for debt every year, and 9 million of those automatically lose because they cannot figure out how to respond. SoloSuit targets those 9 million people. Approximately 60 percent of customers who file an answer through SoloSuit have their cases dismissed.
Cumulatively, the company has helped protect more than $100 million in debt from predatory lawsuits. The company is also building what Simons described as the first software stack capable of calculating filing requirements and filing documents across the estimated 10,000 to 30,000 courts in the United States. Profitability was not discussed in the interview. Gross margin, churn, LTV, CAC, and burn rate were not discussed.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2021)
400
“George Simons: Currently, we help like 400 paying customers a month. That's what we're doing.”
WatchSoloSuit Employees & Team Size
SoloSuit had a team of six people as of November 2021. Two of those six are engineers. The remaining team members work in operations, handling the manual steps involved in processing and filing court documents. Simons said the next planned hire is additional engineers, with a focus on automating and expanding the court filing infrastructure.
SoloSuit employs approximately 5 people as of 2026. It serves 400 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 5 employees (October 2024) | Not recorded |
| 2023 | Reached 5 employees (November 2023) | Not recorded |
| 2022 | Reached 6 employees (November 2022) | Not recorded |
| 2021 | Reached 6 employees (November 2021) | Not recorded |
| 2020 | Reached 4 employees (November 2020) | Not recorded |
Frequently Asked Questions about SoloSuit
What is SoloSuit's revenue?
As of 2024, SoloSuit generated an estimated $799.6K in annual revenue.
Who founded SoloSuit?
SoloSuit was founded by George Simons.
When was SoloSuit founded?
SoloSuit was founded in 2018.
Who is the CEO of SoloSuit?
The CEO of SoloSuit is George Simons.
How much funding does SoloSuit have?
SoloSuit raised $1M across 1 round.
How many employees does SoloSuit have?
As of 2024, SoloSuit had 5 employees.
Where is SoloSuit headquartered?
SoloSuit is headquartered in Provo, Utah, United States.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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