SPRobot
Cape Town, South Africa
Team · 2023
6
Founded
2022
SPRobot Team Size (2026)
SPRobot is a pre-revenue SharePoint and Microsoft Teams governance SaaS product being built by Martin Hattingh and his business partner out of Cape Town, South Africa. The tool is designed to help organizations prevent and manage content sprawl inside the Microsoft 365 ecosystem by enforcing governance frameworks on workspace creation. As of August 2023, the product was in beta and targeting a full launch within approximately three months.
The SaaS venture is funded entirely by profits from BSolve, the founders' Microsoft 365 consulting agency, which was founded in 2001 and generated just over $800,000 in revenue in 2022. The agency and the SaaS product are owned by the same entity, with Hattingh and his partner as the primary shareholders alongside some minority stakeholders. The agency has invested approximately $150,000 into SPRobot to date.
SPRobot plans to price its product per tenant, targeting small and medium enterprises, with an average monthly price of between $150 and $200 per organization. The six-person SPRobot team, three of whom are full-time, operates out of Cape Town, where Hattingh cites a meaningful cost-of-living advantage relative to competitors based in higher-cost markets.
Last updated
SPRobot Revenue
SPRobot was pre-revenue as of the August 2023 interview. The product had not yet launched commercially, with Hattingh describing the company as still in beta and targeting a full version release within approximately three months of the interview date.
Founder / CEO
Martin Hattingh
CEO
Martin Hattingh, confirmed as CEO of SPRobot, is 45 years old and based in Cape Town, South Africa. He co-founded BSolve with his business partner straight out of university in 2001, initially building school administration software before pivoting to Microsoft SharePoint in 2002. Over the following two decades, the agency grew into a full Microsoft 365 consulting practice, eventually delivering intranet deployments for organizations as large as 55,000 people.
Hattingh handles the UI design, product management, project management, marketing, and content generation for SPRobot personally, while a project manager, architect, and senior developer lead the technical build. He described the product as the result of repeatedly encountering the content sprawl problem in day-to-day consulting work and deciding to build a scalable solution for the broader market. His business partner, who has been with him since the BSolve founding in 2001, manages consulting revenue while Hattingh focuses on the SaaS product.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 48 |
Customers
SPRobot had no paying customers as of the August 2023 interview. The product was in beta, with peers from the Microsoft 365 community used for beta testing rather than consulting clients. Hattingh indicated that one or two consulting clients were expected to run the first production version upon launch.
Hattingh described a planned pricing model structured per tenant, meaning per organization, rather than per seat. The rationale is that most organizations operate a single Microsoft tenant, making per-tenant pricing straightforward for the small and medium enterprise segment SPRobot is targeting. Planned pricing tiers are based on the number of concurrent workspace creation pipelines, with an average target price of between $150 and $200 per month per organization. No free tier was mentioned.
SPRobot Business Model
SPRobot's monetization model is a per-tenant SaaS subscription targeting small and medium enterprises, with planned average monthly revenue of between $150 and $200 per organization. Pricing tiers are differentiated by the number of concurrent workspace pipelines a customer can run.
The company is pre-revenue and pre-launch as of August 2023. Profitability, gross margin, churn, retention, LTV, CAC, burn rate, and runway for the SaaS product were not discussed in the interview. The SaaS team's operating costs are currently covered by consulting profits from BSolve, with approximately $150,000 invested to date and three full-time SaaS team members paid from that consulting cash flow.
Hattingh cited the South Africa cost-of-living advantage as a structural pricing lever, noting that the entire team is Cape Town-based, where a two-bedroom apartment rents for approximately $1,000 per month or less. His own all-in monthly living expenses, which include a house with a pool, run under $5,000 per month. He drew a parallel to Indian software companies, which he said face a similar cost arbitrage dynamic in the Microsoft ecosystem.
SPRobot Employees & Team Size
The total headcount across BSolve and SPRobot combined is 16 people as of August 2023. Of those, six are dedicated to the SPRobot SaaS product, and the remaining 10 handle day-to-day Microsoft 365 consulting work for the agency.
Within the six-person SPRobot team, three are full-time on the SaaS product and three split their time between the SaaS work and consulting engagements to help cover costs. The full team is based in Cape Town, South Africa.
SPRobot employs approximately 6 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 6 employees (August 2023) | Interview |
Frequently Asked Questions about SPRobot
Who founded SPRobot?
SPRobot was founded by Martin Hattingh.
When was SPRobot founded?
SPRobot was founded in 2022.
Who is the CEO of SPRobot?
The CEO of SPRobot is Martin Hattingh.
How many employees does SPRobot have?
As of 2023, SPRobot had 6 employees.
Where is SPRobot headquartered?
SPRobot is headquartered in Cape Town, South Africa.
Compare SPRobot to the industry
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Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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