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How Swiftly CEO Jonathan Simkin grew Swiftly to $22.8M revenue and 22.5K customers in 2025.

Swiftly is the digital operating system for brick-and-mortar retail, helping retailers of all sizes modernize shopper engagement, unlock new revenue streams, and measure results with precision. From single-store independents to national chains, we deliver the enterprise-grade capabilities retailers need—without the enterprise-level complexity or cost. Our platform unifies retail data, enables real-time shopper segmentation, powers omnichannel campaigns, and connects marketing activity to measurable in-store and online outcomes. Retailers use Swiftly to run their own retail media networks, deliver personalized offers, and close the loop on marketing ROI. CPG brands leverage Swiftly to reach the right shoppers at the right time—onsite, in-app, and across the open web—funding campaigns that drive trips, loyalty, and sales. By combining powerful data infrastructure, self-serve campaign tools, and closed-loop analytics, Swiftly offers a faster, more flexible way to compete in today’s market. Customers can start with a single module or deploy the full stack, with plan tiers that scale from entry-level to enterprise. Launching campaigns and seeing results can happen in days, not quarters, and integration is designed to minimize IT lift. Our mission is to level the playing field for retailers, giving them the tools to operate like digital-first media businesses and empowering brands to invest where they see proven return. As the market leader in closed-loop retail media for grocery and beyond, Swiftly is redefining how physical retail engages shoppers, measures performance, and drives growth.

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Swiftly Revenue

In 2025, Swiftly's revenue reached $22.8M. The company previously reported $36.6M in 2024. Since its launch in 2014, Swiftly has shown consistent revenue growth.

Swiftly Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M2014201620182020202220242025$0$37M$23MSource: GetLatka.com
YearMilestone
2025Swiftly Hit $22.8m revenue in December 2025
2024Swiftly Hit $36.6m revenue in December 2024
2014Launched with $0 revenue

Swiftly Valuation, Funding Rounds

Swiftly reached a $1.2B valuation in 2022, set during its Series C round.

Swiftly has raised $210M in total funding across 3 rounds, most recently a $100M Series C round in 2022.

Swiftly Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$300M$600M$900M$1B$2B2014201520162017201820192020202120222014 cumulative: $0 • 2014 Founded: $02019 cumulative: $10M • 2014 Founded: $0 • 2019 Series A: $10M2022 cumulative: $110M • 2014 Founded: $0 • 2019 Series A: $10M • 2022 Series B: $100M2022 cumulative: $210M • 2014 Founded: $0 • 2019 Series A: $10M • 2022 Series B: $100M • 2022 Series C: $100M @ $1B valuation$210M2014 Founded: $0 valuation2022 Series C: $1B valuation$1BSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series C$100M$1.2B8%
2022Series B$100M--
2019Series A$10M--

Swiftly Employees & Team Size

Swiftly employs approximately 207 people as of 2026.

Swiftly has 207 total employees in different roles and functions. They have 22.5K customers that rely on the company's solutions.

Swiftly Team GrowthReported headcount over time050100150200250201420162018202020222024202500207207Source: GetLatka.com
YearMilestone
2025Reached 207 employees (December 2025)
2025Reached 117 employees (November 2025)

Founder / CEO

Jonathan Simkin

Jonathan Simkin is listed as Founder / CEO at Swiftly.

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Customers

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Frequently Asked Questions about Swiftly

What is Swiftly's revenue?

Swiftly generates $22.8M in revenue.

Who founded Swiftly?

Swiftly was founded by Jonathan Simkin.

Who is the CEO of Swiftly?

The CEO of Swiftly is Jonathan Simkin.

How much funding does Swiftly have?

Swiftly raised $210M.

How many employees does Swiftly have?

Swiftly has 207 employees.

Where is Swiftly headquarters?

Swiftly is headquartered in San Francisco, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Swiftly Revenue 2025: $22.8M ARR, $1.2B Valuation