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How WhenThen grew WhenThen to $550K revenue with a 5 person team in 2025.

WhenThen is the no-code platform for building powerful payment experiences and automation in minutes through simple integration and orchestration of FinTech APIs. Global e-commerce, marketplace and digital platforms use WhenThen's no-code editor to build experiences and automations that increase checkout conversion and authorisation rates, decrease fraud and payment cost, reduce manual work and errors, and create delightful customer payment experiences.

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WhenThen Revenue

In 2025, WhenThen's revenue reached $550K. Since its launch in 2021, WhenThen has shown consistent revenue growth.

WhenThen Revenue GrowthReported revenue / ARR by year$0$125K$250K$375K$500K$625K20212022202320242025$0$550KSource: GetLatka.com
YearMilestone
2025WhenThen Hit $550k revenue in September 2025
2021Launched with $0 revenue

WhenThen Valuation, Funding Rounds

WhenThen's most recent disclosed valuation is $1.7M.

WhenThen is a bootstrapped No-Code Development Platforms startup. Founded in 2021, WhenThen has grown to $550K in revenue without raising any venture capital or outside funding.

As a self-funded No-Code Development Platforms SaaS company, WhenThen has built its business with no outside investment.

WhenThen Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120212021 cumulative: $0 • 2021 Founded: $02021 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

WhenThen Employees & Team Size

WhenThen employs approximately 5 people as of 2026.

WhenThen has 5 total employees in different roles and functions.

WhenThen Team GrowthReported headcount over time013456202120222023202420250055Source: GetLatka.com
YearMilestone
2025Reached 5 employees (September 2025)

Customers

We do not have customer count information for WhenThen yet.

Frequently Asked Questions about WhenThen

What is WhenThen's revenue?

WhenThen generates $550K in revenue.

How much funding does WhenThen have?

WhenThen raised $0.

How many employees does WhenThen have?

WhenThen has 5 employees.

Where is WhenThen headquarters?

WhenThen is headquartered in United States.

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X-CITE S.A.

We merged the IoT & AI SYSTEM ENABLER and DESIGN HOUSE view, creating a unique positioning to enable private and public clients ’cross industries to deploy IoT, AI & 5G solutions in a reliable way, “Out of the Box”. Regrouping multiple expertise – IoT, Cloud technologies, Mass data, AI, ML, Security, NG telco networks incl. 5G & xPON, automatization - our offer is unique! From idea generation, over fast prototypes, POCs’, followed by large implementations using X-BRAiN as a Connectivity, Mass-data and AI Accelerator incl. NEF-SCEF 5G integration. X-CITE is official Google Cloud partner. Our aim is to build a library of +200 AI & 5G use cases covering the most essential verticals, allowing our multi-disciplinary teams together with customers to rapidly formulate ideas or use-cases and implement them in X-BRAiN with low TTM. X-BRAiN uses ML and AI algorithms to address IoT and its associated problems, all available in a subscription model. Our Foundational Technology Platform is blockchain enabled. Learn more on www.x-brain.io Our offer includes a growing Edge hardware portfolio integr. with X-BRAiN and available in subscription model. It includes a world first advanced 5G Google Coral Module which can be mounted straight on devices including Drones; modular 4G LTE Cat. M1/Cat. NB2/EGPRS & GNSS high-speed Tracker and environmental Sensor, NB1/NB2 and M1 cellular LPWAN vehicle and health tracker. We are accelerating our move to a Digital Business Platform model and open-up X-BRAiN to developers that can make more of the data, assets, and services available – Become part of our “Firestarters” developer community. We design and build your future IoT, AI, 5G and circular economy strategy and products. X-CITE is headquartered in Luxembourg, with offices in Munich and Belgrade and strong links to UK.

Compare WhenThen to the industry

WhenThen operates across multiple industries. Browse revenue, funding, and growth data for WhenThen in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

WhenThen Revenue 2025: $550K ARR, $1.7M Valuation