Valuation
$3.3M
2025 Revenue
$1.1M
Funding
$0
Team
10
Founded
2019
How AdUp CEO Maikel Snijders grew AdUp to $1.1M revenue with a 10 person team in 2025.
Personalized AI Checkouts, every time. Tailored to the shopper's needs. With up to 30% higher conversion rates.
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AdUp Revenue
In 2025, AdUp's revenue reached $1.1M. Since its launch in 2019, AdUp has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | AdUp Hit $1.1m revenue in July 2025 |
| 2019 | Launched with $0 revenue |
AdUp Valuation, Funding Rounds
AdUp's most recent disclosed valuation is $3.3M.
AdUp is a bootstrapped Other Digital Advertising Software startup. Founded in 2019, AdUp has grown to $1.1M in revenue without raising any venture capital or outside funding.
As a self-funded Other Digital Advertising Software SaaS company, AdUp has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
AdUp Employees & Team Size
AdUp employs approximately 10 people as of 2026.
AdUp has 10 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 10 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for AdUp yet.
Frequently Asked Questions about AdUp
What is AdUp's revenue?
AdUp generates $1.1M in revenue.
Who is the CEO of AdUp?
The CEO of AdUp is Maikel Snijders.
How much funding does AdUp have?
AdUp raised $0.
How many employees does AdUp have?
AdUp has 10 employees.
Where is AdUp headquarters?
AdUp is headquartered in Amsterdam, Noord-Holland, Netherlands.
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Compare AdUp to the industry
AdUp operates across multiple industries. Browse revenue, funding, and growth data for AdUp in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .