1
AppsFlyer
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
Top 10 Other Digital Advertising Software Companies (November 2026)
As of November 2026, Latka tracks 1,427 other digital advertising software companies. They have combined revenues of $11.5B and employ 70.6K people. They have raised $7.4B and serve 647.6M customers combined.
Every company below sells other digital advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Other Digital Advertising Software Companies do
Other Digital Advertising Software encompasses a variety of tools that assist businesses in executing and managing their digital advertising strategies. This category includes software that facilitates the creation, tracking, analysis, and optimization of digital ad campaigns across various platforms and channels. Common use cases involve ad retargeting, programmatic advertising, and social media advertising, where precise targeting and performance tracking are critical for success. Typical features of these software products may include campaign management dashboards, analytics and reporting tools, integration with social media and other digital platforms, and optimization algorithms to improve ad performance. Users often include marketing professionals, digital advertisers, and media agencies who seek to leverage data-driven insights for informed decision-making and effective allocation of advertising budgets. In addition to traditional functionality, some of these solutions incorporate advanced technologies like AI and machine learning to enhance targeting capabilities and predict consumer behavior. This makes it essential for users to have a foundational understanding of digital marketing principles and advertising metrics to effectively employ these tools in their strategies.
- Companies
- 1,427
- Revenue
- $11.5B
- Funding
- $7.4B
- Employees
- 70.6K
Filters
Sorting: Highest -> Lowest
Top Other Digital Advertising Software Companies by revenue
Showing 10 of 1,427 companies ranked by annual revenue.
2
S2W Media
New York, New York, United States
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
- Revenue
- $272M
- Year founded
- 2014
- Team size
- 531
3
Ogury
London, England, United Kingdom
Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.
- Revenue
- $270.9M
- Customers
- 1.7M
- Year founded
- 2014
- Funding
- $5.5M
- Team size
- 577
4
IRI
Chicago, Illinois, United States
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.
- Revenue
- $268.5M
- Team size
- 2.4K
5
LTK
Dallas, United States
LTK is a global technology platform founded in 2011 to empower the world's premium lifestyle Creators to be a brands' power partner.
- Revenue
- $238M
- Year founded
- 2011
- Funding
- $300M
- Team size
- 1K
6
Yunxi Technology
Guangzhou, Guangdong, China
Developer of a marketing platform intended to offer digital transformation solutions and products. The company's platform offers a variety of digital transformation solutions and products including cloud services, multi-channel marketing, sales intelligence, among others, enabling enterprises to achieve technological innovation, improve business operational efficiency and reduce enterprise cost.
- Revenue
- $210.1M
- Customers
- 40
- Year founded
- 2016
- Team size
- 10
7
LoyaltyOne
Toronto, Ontario, Canada
LoyaltyOne, Inc. is a global provider of loyalty marketing and programs to enterprises in the retail, financial services
- Revenue
- $202.7M
- Customers
- 1K
- Year founded
- 1991
- Team size
- 636
8
Songtradr
West Hollywood, California, United States
A B2B music company delivering a full-stack solution for all business music needs to help amplify brands
- Revenue
- $190.2M
- Year founded
- 2014
- Team size
- 163
9
Intuit Mailchimp
Atlanta, GA, United States
The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.
- Revenue
- $180.1M
- Customers
- 140M
- Year founded
- 2001
- Team size
- 1.6K
10
Rokt
New York, New York, United States
Rokt is a global e-commerce technology company that owns and operates rokt.com. The company provides e-commerce marketing solutions that help businesses engage with their customers during the transaction process. Rokt's solutions include personalized offers and recommendations, upsell and cross-sell opportunities, and loyalty and rewards programs. These solutions are designed to enhance the customer experience and drive revenue growth for businesses. Rokt's platform uses machine learning algorithms to analyze customer behavior and preferences, enabling businesses to tailor their marketing efforts to each individual customer. The company was founded in 2012 and has since worked with more than 2,000 brands worldwide, including Expedia, Uber, and Ticketmaster.
- Revenue
- $178M
- Customers
- 3K
- Year founded
- 2012
- Funding
- $162M
- Team size
- 766
Frequently asked questions about Other Digital Advertising Software Companies
How many other digital advertising software companies are there?
Latka tracks 1,427 other digital advertising software companies with reported revenue. Together they generate $11.5B in annual revenue and employ 70.6K people.
Which other digital advertising software company is the largest?
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
How much revenue does a typical other digital advertising software company make?
The average other digital advertising software company in this list makes $8M a year, across 1,427 companies with reported revenue. They serve 647.6M customers combined.
Who are the leading Other Digital Advertising software vendors?
Ranked by annual revenue, the leaders are AppsFlyer, S2W Media, Ogury, IRI and LTK.
How much funding have other digital advertising software companies raised?
The 1,427 other digital advertising software companies tracked here have raised $7.4B in disclosed funding between them.
Related Digital Advertising Platforms categories
Inclusion Criteria
- Must provide tools for creating, managing, and optimizing digital advertising campaigns - Should include analytics capabilities to measure and report ad performance metrics - Must integrate with multiple advertising platforms and channels for broader campaign reach - Should facilitate audience segmentation and targeting based on user data - Not just for basic ad placement; must also provide advanced features like A/B testing and retargeting options - Should be user-friendly for marketing professionals with varying levels of technical expertise - Must support compliance with advertising regulations and privacy standards