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How Author-it CEO Paul Trotter grew Author-it to $3.4M revenue with a 31 person team in 2025.

Author-it is an end-to-end cloud-based Component Content Management System (CCMS) for the creation, management, translation, localization & publishing of technical documentation, compliance & procedures, HR documents and eLearning solutions. Built by authors for authors. With global teams spread across Europe, the United States and New Zealand, Author-it Software Corporation (ASC) is a world leader in cloud-based structured component authoring solutions for collaborative content development and multi-channel publishing. Founded in 2000, we have spent over 20 years developing products and solutions tailored to the needs of collaborative teams that support industry standards. Our tools are used by some of the world’s largest organizations to enable reuse, reassembly and multi-format consumption of mission critical content, and are designed for ease of use and scalability from dozens to thousands of users inside global enterprises. Author-it was designed with authors in mind - which is why we developed solutions that help you and your teams remove roadblocks, break up bottlenecks, eliminate content chaos and wow your customers. Sure, documentation may not be glamorous, but it really should be fun. Single sourcing is the core of Author-it with loads of functionality like multi-channel publishing, variant management, review & approval workflows & authoring assistance. We offer a collaborative solution capable of dealing with the needs of all SMBs & Enterprises. Our component authoring platforms are used by some of the world’s largest organizations to enable reuse, reassembly & multi-format consumption of mission critical content, & they are designed for ease of use and scalability from dozens to thousands of users inside global enterprises. To learn more about Author-it and get a demo, visit www.author-it.com

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Author-it Revenue

In 2025, Author-it's revenue reached $3.4M. The company previously reported $6.6M in 2024. Since its launch in 2000, Author-it has shown consistent revenue growth.

Author-it Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M20002002200420062008201020122014201620182020202220242025$0$5M$5M$3MSource: GetLatka.com
YearMilestone
2025Author-it Hit $3.4m revenue in December 2025
2024Author-it Hit $6.6m revenue in October 2024
2023Author-it Hit $4.8m revenue in December 2023
2020Author-it Hit $4.6m revenue in August 2020
2000Launched with $0 revenue

Author-it Valuation, Funding Rounds

Author-it is a bootstrapped Component Content Management Systems startup. Founded in 2000, Author-it has grown to $3.4M in revenue without raising any venture capital or outside funding.

As a self-funded Component Content Management Systems SaaS company, Author-it has built its business with no outside investment.

Author-it Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120002000 cumulative: $0 • 2000 Founded: $02000 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Author-it Employees & Team Size

Author-it employs approximately 31 people as of 2026, down from 38 in 2024.

Author-it has 31 total employees in different roles and functions.

Author-it Team GrowthReported headcount over time0132538506320002002200420062008201020122014201620182020202220242025003131Source: GetLatka.com
YearMilestone
2025Reached 31 employees (December 2025)
2024Reached 38 employees (December 2024)
2024Reached 39 employees (October 2024)
2023Reached 41 employees (December 2023)
2022Reached 41 employees (December 2022)
2021Reached 41 employees (December 2021)
2020Reached 34 employees (December 2020)
2020Reached 51 employees (August 2020)
2020Reached 30 employees (June 2020)
2019Reached 10 employees (December 2019)

Founder / CEO

Paul Trotter

Paul is the Founder/CEO of Author-it Software Corporation and the architect of the Author-it product. Author-it was born out of the frustrations that Paul experienced producing documentation in the Telecommunications industry. His vision was to solve the problems that content writers face - not provide a cure for the symptoms. The result wasAuthor-it; a product built from the ground up around principles such as topic based writing, single sourcing and separating content from format. Over a decade and five major releases later, these principles remain true of Author-it today and are the basis of the success of the company. Regarded as a visionary within the industry, Paul is a popular speaker at events all over the world on topics ranging from technical writing and help authoring to content management and localization. Today, Paul continues to drive the product vision for Author-it. In this he applies his problem solving talents to the day to day issues that people face in creating, managing and delivering content. This vision has seen the development of world leading technologies such as Author-it Xtend and Author-it Live.

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Customers

We do not have customer count information for Author-it yet.

Frequently Asked Questions about Author-it

What is Author-it's revenue?

Author-it generates $3.4M in revenue.

Who is the CEO of Author-it?

The CEO of Author-it is Paul Trotter.

How much funding does Author-it have?

Author-it raised $0.

How many employees does Author-it have?

Author-it has 31 employees.

Where is Author-it headquarters?

Author-it is headquartered in Wellington, Wellington, New Zealand.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .