Top SaaS Companies in New Zealand

List of the largest SaaS companies in New Zealand (Click to apply)

These are the top SaaS companies in New Zealand. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for New Zealand by featuring these 54 companies with combined revenues of $566.2M.

Together, New Zealand SaaS companies employ over 6K employees, have raised $3.1M capital, and serve over 2M customers around the world.

  1. 01
    Xero

    Xero

    Accounting and Finance Software

    Global platform for small business

    $450M

    2M

    4K

    2006

    New Zealand

  2. 02
    Serko (NZE: SKO)

    Serko (NZE: SKO)

    Information Technology & Services

    Provider of computer software services. The company together with its subsidiaries is engaged in providing computer software, corporate travel bookings, billable services and other software services to its clients in New Zealand.

    $23M

    268

    1994

    New Zealand

  3. 03
    Software Improvement Group (SIG)

    Software Improvement Group (SIG)

    Consultancy software-related challenges

    $11M

    122

    2000

    New Zealand

  4. 04
    Modica Group

    Modica Group

    Marketing & Advertising

    Mosica specialises in mobile solutions for business including SMS, MMS, mobile marketing, global gateways, WAP and mobile websites. We provide a suite of mobility solutions with high quality messaging and connections to over 600 carriers globally.

    $6M

    67

    2000

    New Zealand

  5. 05
    Optimal Workshop

    Optimal Workshop

    Information Technology & Services

    Optimal Workshop have taken years of experience in user research and user experience consulting and created a suite of usability testing tools designed to help designers and information architects improve the user experience of their products.In 2004 two U

    $5M

    59

    2007

    New Zealand

  6. 06
    CricHQ

    CricHQ

    Application Development Software

    Developer of a cricket technology platform. The company provides live scoring, competition management and customer relationship management system for cricketers, fans, players, administrators and coaches.

    $5M

    57

    2010

    New Zealand

  7. 07
    TradeWindow

    TradeWindow

    It Infrastructure Software

    TradeWindow is a DLT powered network that provides businesses with a secure platform to establish trust and trade globally across interconnected networks. Our solution delivers end-to-end trust, speed, and efficiency. DLT powered networks promise to transf

    $5M

    56

    2018

    New Zealand

  8. 08
    First Agenda (iCashbook)

    First Agenda (iCashbook)

    Financial Services Software

    An online business bookkeeping software. The asset comprises of a financial software designed to simplify the process of financial accounting and small businesses, clubs, organizations and individuals keep a record of their financial transactions as an ana

    $4M

    56

    2008

    New Zealand

  9. 09
    Middleware New Zealand

    Middleware New Zealand

    Information Technology & Services

    Provider of cloud service, service provider, identity management, and integration services. The company operates within the industries of systems and information management, other it services, and it consulting and outsourcing.

    $4M

    42

    2008

    New Zealand

  10. 10
    SwipedOn

    SwipedOn

    Computer Software

    Developer of a visitor management platform intended to help companies, businesses, and organizations of all sizes. The company's platform transforms and innovates reception by allowing receptionists to pre-register the information of their visitors, stream

    $3M

    41

    2013

    New Zealand

1-10 of 54

Next

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.