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Valuation

$95M

2025 Revenue

$31.7M

Funding

$0

Team

288

Founded

2000

How Pureprofile grew Pureprofile to $31.7M revenue with a 288 person team in 2025.

Pureprofile’s vision is to deliver more value from the world’s information. We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses. Our research delivers rich insights into real human behaviour and provides the "Why" behind the "What" through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences. The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.

Last updated

Pureprofile Revenue

In 2025, Pureprofile's revenue reached $31.7M. Since its launch in 2000, Pureprofile has shown consistent revenue growth.

Pureprofile Revenue GrowthReported revenue / ARR by year$0$8M$15M$23M$30M$38M20002002200420062008201020122014201620182020202220242025$0$32MSource: GetLatka.com
YearMilestone
2025Pureprofile Hit $31.7m revenue in December 2025
2000Launched with $0 revenue

Pureprofile Valuation, Funding Rounds

Pureprofile's most recent disclosed valuation is $95M.

Pureprofile is a bootstrapped Survey Software startup. Founded in 2000, Pureprofile has grown to $31.7M in revenue without raising any venture capital or outside funding.

As a self-funded Survey Software SaaS company, Pureprofile has built its business with no outside investment.

Pureprofile Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120002000 cumulative: $0 • 2000 Founded: $02000 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Pureprofile Employees & Team Size

Pureprofile employs approximately 288 people as of 2026.

Pureprofile has 288 total employees in different roles and functions.

Pureprofile Team GrowthReported headcount over time0751502253003752000200220042006200820102012201420162018202020222024202500288288Source: GetLatka.com
YearMilestone
2025Reached 288 employees (December 2025)

Customers

We do not have customer count information for Pureprofile yet.

Frequently Asked Questions about Pureprofile

What is Pureprofile's revenue?

Pureprofile generates $31.7M in revenue.

How much funding does Pureprofile have?

Pureprofile raised $0.

How many employees does Pureprofile have?

Pureprofile has 288 employees.

Where is Pureprofile headquarters?

Pureprofile is headquartered in Surry Hills, New South Wales, Australia.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Pureprofile Revenue 2025: $31.7M ARR, $95M Valuation