E-Commerce Platforms1640 17th St., San Francisco, CaliforniaFounded 2011
Gumroad is a creator monetization platform founded in 2011 by Sahil Lavingia that enables independent creators to sell digital products directly to their audiences.
Gumroad's annual revenue was $23.8M in 2024 (X), the most recent reported figure. That is up 134% from $10.2M a year earlier. Gumroad is #233 on the Latka List, level with one other. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Jul 2019 | $6M | – |
| Dec 2020 | $9.2M | – |
| Nov 2021 | $9.7M | – |
| Nov 2022 | $10.2M | – |
| Dec 2023 | $21.4M | – |
| 2024 | $23.8M | X |
| Oct 2024 | $23.8MEST | GetLatka estimate |
– source not recorded
Gumroad is privately held, so there is no Gumroad stock to buy. Investors valued it at $100M in its March 2021 funding round.
Gumroad has raised $16.1M across five rounds since 2012. The latest was a $1M Angel round in March 2021.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Mar 2021 | Angel | $1M | – | TechCrunch | |
| Mar 2021 | Funding round | $5M | $100M | TechCrunch | |
| 2015 | Series B | $2M | – | Crunchbase | |
| May 2012 | Series A | $7M | – | Kleiner Perkins | TechCrunch |
| Feb 2012 | Seed | $1.1M | – | TechCrunch | |
| Total raised | $16.1M |
Nathan Latka has interviewed Gumroad once, speaking with Sahil Lavingia. Each figure links to the second it was said.
Watch: How Gumroad Reached $152K Monthly Gross Profit and 3,800 Paying Creators in 2019 (Interview with Founder Sahil Lavingia)July 2019 · Sahil Lavingia, Founder and CEO
Gumroad competes most directly with Shopify, Patreon, Kajabi, Sellfy and 4 others.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
 Shopify | $11.6B | $122.3M | 8,300 | 2004 |
 Patreon | $126M | $352.1M | 1,085 | 2013 |
 Kajabi | $75M | $550M | 403 | 2010 |
| Gumroad | $23.8M | $16.1M | 118 | 2011 |
 Sellfy | $3.1M | – | 28 | 2011 |
 Zazzle | $2.9M | $46M | 7 | 1999 |
 SendOwl | $880K | $13.5M | 8 | 2010 |
 lemonsqueezy.com | $880K | – | 8 | – |
 Podia | $811.3K | – | 35 | 2014 |
#14 of 65 E-Commerce Platforms companies by revenue · category median $5M · See the ranking
Sahil Lavingia and Richard Averitt founded Gumroad in 2011. Gumroad had 118 employees (October 2024, LinkedIn).
InvestorsJustin Welsh, Raymond Tonsing, Arnas Jagminas, Kevon Cheung, Mehul Aghi, Daniel Merja, Luke Cannon, Sruthi S., Simon Robic, Trishala Pillai, Vikram Aditya
Also at GumroadJono M., Abdullah Nadeem, Curtis Einsmann, William Portillo-Hobel, Taqi Alhakim, Calvin P., Victor Vieira, Pauline Jen, Stella Doucette, Peter Osemeke, Azra Azzahra, Connor Mann, Raphael Costa, Avantika Dube, Maximilien Werderer, A.Kareem Glander, Mohamed Laaguidi, Online business Master class, Amy (Quynh Anh) Nguyen, Kushal Bhatia, Michael Trejo, Mohd Ridzwan (Reez) Nordin, Moomal M. Soomro, Mohamed Ait Oumghar, Bilal Shahzad, Manik Khanna, Arlin Cime, Jesse Singer, Marco Tristan Arandela, Erik Jakobsen, Victor Olayode, Anna Facius, Diamond Suarez, Harbaksh Singh Chhabra, Lin Ye, Imam Aziz, Niks (Nick) Timohovics, Caio Freitas, Ahmad Zahraturrafiq, arseavin ., kenvin lam, Jim McWhorter, Yeshaya (Shaya) Dank, Solomon Austin, Sadeesha Randinu, Jack Zerby, Amarnath N., Jay Clouse, Anjishnu Ray, Ray Nichols, lazareco cristian, Nash P., Jose Rosado, Abeba Desta, Janette Hill, Lorenzo Bergamino, Mimi Nicklin - Empathy Advocate, Catherine Juanillo, Kamesh Subramanyam, Ms. Asmaa Moawed, Ryan Doyle, Bahattin Duran, Roger Gans, K. Mike (KmikeyM) Merrill, Quinn Hanson, Ankita P., M. Faseeh Lall, Ismail Anouar, Guillermo Sainz, Sadhana Kumari, Ajay Laxman, Omar B., Priyanka Garg, Fernando Abbenante, Hamza Kh, Micheal Ayilaran, Jasmine Septiani, Fadlan Yusuf Ardilestian, Ahmed Khan ✨Digital Seller, Abigail Jones, Dane Chevalier, Edward Reed
Formerly at GumroadDaniele D'Amico ⚫️
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 118 | |
| Nov 2023 | 118 | – |
| Aug 2023 | 118 | – |
| Nov 2022 | 116 | – |
| Nov 2021 | 100 | – |
| Dec 2020 | 33 | – |
| Nov 2020 | 90 | – |
| Jun 2020 | 20 | – |
| 2020 | 20 | – |
| Jul 2019 | 12 | – |
| 2014 | 25 | Sahil Lavingia on cameraWatch at 4:12 |
Gumroad's annual revenue was $23.8M in 2024, according to X. No later figure has been reported.
Investors valued Gumroad at $100M in its March 2021 funding round, according to TechCrunch.
Gumroad has raised $16.1M across five funding rounds. The latest was a $1M Angel round in March 2021.
Gumroad is privately held. Its lead investors include Kleiner Perkins.
Gumroad had 118 employees in October 2024, according to LinkedIn.
Sahil Lavingia and Richard Averitt founded Gumroad in 2011.
9 said on camera · 7 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profile