London, England, United Kingdom
For making Forms, Quizzes, Surveys, Calculators, Apps - With Logic and Integrations. Easy and Powerful with Privacy focused. Works on all devices.
- Revenue
- $2B
- Year founded
- 2024
- Team size
- 2
As of August 2026, Latka tracks 291 survey software companies. They have combined revenues of $8.9B and employ 70.2K people. They have raised $4.7B and serve 243.6M customers combined.
Every company below sells survey software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Survey software is designed to facilitate the creation, distribution, and analysis of surveys and questionnaires. These tools enable organizations to gather insights and feedback from various stakeholders, including customers, employees, and market participants. Common use cases include employee satisfaction surveys, customer feedback collection, market research, and event evaluations. Typical features of survey software include customizable templates, data analysis tools, reporting capabilities, and integration options with other business applications. Users often employ these tools within structured workflows to design surveys, analyze results, and share findings, streamlining the feedback process across departments like marketing, HR, and product development. Buyer personas typically include market researchers, HR managers, and product managers who require actionable insights to drive decision-making and improvements within their organizations.
Sorting: Highest -> Lowest
Showing 10 of 291 companies ranked by annual revenue.
London, England, United Kingdom
For making Forms, Quizzes, Surveys, Calculators, Apps - With Logic and Integrations. Easy and Powerful with Privacy focused. Works on all devices.
Southfield, Michigan, United States
Altimetrik is a pure-play digital business services company. We focus on delivering business outcomes with an agile, product-oriented approach. Our digital business methodology provides a blueprint to manage data as well as develop, scale, and launch new products to market faster. Our team of 6,000+ practitioners with software, data, cloud engineering skills help create a culture of innovation and agility that optimizes team performance, modernizes technology, and builds new business models. As a strategic partner and catalyst, Altimetrik quickly delivers results without disruption to the business.
Grand Rosière, Belgium
Odoo is a Belgian open-source business software company that offers a suite of integrated applications spanning CRM, accounting, website building, inventory, manufacturing, and email marketing. Founded in 2005 by Fabien Pinckaers, the company rebranded from its original name to Odoo in 2014 and pivoted from a services-led model to a subscription vendor model around 2010, a transition that required its only institutional fundraise of $12 million total. As of December 2018, Odoo reported $2.6 million in monthly recurring revenue, implying an annual recurring revenue run rate of approximately $31.2 million, with full-year billings projected at roughly $44 million when non-recurring professional services revenue is included. The company served 11,000 paying customers and an additional 4 million free users drawn in by its open-source distribution. Odoo grew 64 percent over the prior twelve months and generated $500,000 in positive cash flow every month. By 2024, Odoo had reached a valuation of approximately 5 billion euros (roughly $5.26 billion) following a 500 million euro secondary transaction led by CapitalG and Sequoia. A subsequent secondary round in 2026 valued the company at over 7 billion euros. Revenue reached approximately 650 million euros in 2025, with the team growing to roughly 7,000 employees globally.
San Mateo, California, United States
SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
Washington, D.C., United States
Gallup delivers analytics and advice to help leaders and organizations solve their most pressing problems. Combining more than 90 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of employees, customers, students and citizens than any other organization in the world.
Atlanta, GA, United States
The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.
Chicago, Illinois, United States
G2 is a business software review marketplace and data platform co-founded in 2012 by Godard Abel, who serves as CEO. The company operates g2.com, which lists over 100,000 SaaS software products across more than 2,000 categories and attracts approximately 7 million monthly visitors. G2 generates revenue through vendor listings, data licensing, and a newer SaaS spend-management product called G2 Track. In 2021, G2 closed a $157 million Series D round led by Permira's growth fund, reaching a $1.1 billion valuation at roughly a 19x multiple on its then-current annual recurring revenue run rate of approximately $55 million. Abel stated in July 2022 that G2 would break through $100 million in ARR by year-end 2022, representing roughly 82 percent year-over-year growth from the 2021 run rate. Beyond its core review marketplace, G2 has expanded into taxonomy licensing, an investor data solutions business serving approximately 50 leading SaaS investors, and G2 Track, a SaaS spend-management tool with roughly 100 paid customers and a few hundred total connected companies as of mid-2022. The number of software listings on G2 grew 48 percent in the year preceding the July 2022 interview.
San Francisco, California, United States
Jotform is a bootstrapped online form builder founded in 2006 that has grown to more than 10 million registered users without taking a single dollar of outside investment. The company operates on a freemium model, offering a free tier alongside paid plans ranging from $39 per month for individual users up to $7,200 per year for enterprise accounts requiring a minimum of five users. Steve Hartert, vice president of enterprise operations, joined Jotform in March 2016 when the company had approximately 3 million users and has overseen its growth to a team approaching 400 employees. Jotform's go-to-market strategy is anchored almost entirely in organic SEO, supported by an in-house team of roughly two dozen specialists who optimize content across geographies and use-case verticals. The company competes directly with Formstack, Typeform, Cognito Forms, Wufoo, Google Forms, and Microsoft Forms. Jotform's leadership has publicly stated a preference for continued bootstrapped growth over raising outside capital or pursuing a public offering, citing the operational flexibility that comes from having no board of directors or competing investor interests.
Latka tracks 291 survey software companies with reported revenue. Together they generate $8.9B in annual revenue and employ 70.2K people.
Aliveforms is the largest, with $2B in annual revenue, founded in 2024.
The average survey software company in this list makes $30.7M a year, across 291 companies with reported revenue. They serve 243.6M customers combined.
Ranked by annual revenue, the leaders are Aliveforms, Zoho, Altimetrik, Odoo and Personio.
The 291 survey software companies tracked here have raised $4.7B in disclosed funding between them.
- Must provide tools for creating customizable surveys - Must include data analysis and reporting functionalities - Should support multiple distribution channels (e.g., email, web, social media) - Must enable real-time data collection and feedback management - Should cater to a broad range of use cases such as customer feedback and employee engagement - Not just a data collection tool; must also offer analytics and insights generation
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