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List of the largest SaaS companies in London, United Kingdom

Top SaaS Companies in London

These are the top SaaS companies in London, United Kingdom. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for London by featuring these 943 companies with combined revenues of $8B.

Together, London SaaS companies employ over 53K employees, have raised $8B capital, and serve over 432M customers around the world.

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Highlights

01
$5M
$22M
38K
62
2019
United Kingdom
02
Q
Quadrotech

Data Integration Software

Quadrotech empowers large organizations with a dynamic portfolio of Office 365 migration, reporting, security and management tools. Click to learn more.

$5M
-
-
51
2012
Switzerland
03
S
Satalia

Artificial Intelligence Software

Provider of algorithm and optimization software. The company creates and sells a software platform that provides companies with new academic algorithms to optimize workplace scheduling and vehicle routing logistics, infrastructure planning, and verification of software.

$5M
$566K
-
82
2008
United Kingdom
04
CM
ClauseMatch

FinTech Software

ClauseMatch is a financial technology company that provides software-as-a-service platform for smart document management.

$5M
$5M
-
108
2012
United Kingdom
05
BFX
BidFX

Financial Services Software

Developer of a cloud based FX trading platform designed to provide foreign exchange e-trading services. The company's software platform uses innovative technologies to support global order routing of cash equity products, futures and options, foreign exchange and fixed income instruments, enabling users to connect buy side institutions and sell side firms, improving market access, reducing connectivity costs, fully automating workflows and increasing trading efficiency.

$5M
$25M
100
82
2017
United Kingdom
06
e
e.fundamentals

Analytics Software

Global Digital Shelf Analytics for CPG data, expertise & category growth online.

$5M
$2M
-
76
2014
United Kingdom
07
R
Runpath

Financial Services Software

Provider of a financial technology platform intended to make finding, applying and using financial products easy. The company's platform focuses on product selection and personalization in a cloud-based marketplace and facilitates financial management, creation of messaging channels, data and insight based reporting through its technology stack, enabling businesses to design and deploy financial software applications for identifying and resolving business challenges.

$5M
-
-
91
2009
United Kingdom
08
I
Instanda

Information Technology Software

Instanda is a SaaS insurance software platform that allows insurance companies to build, configure, and launch products online.

$5M
$20M
-
199
2012
United Kingdom
09
P
Poq

E-Commerce Software

Leading SaaS platform for mobile app commerce in the US. Learn how our eCommerce apps can increase engagement, conversion rate & revenue for your business.

$5M
$17M
-
94
2011
United Kingdom
10
B
Beamery

Talent Management Software

The Talent Operating System built for enterprise recruiting teams to attract, engage, and retain the best talent

$5M
$173M
-
203
2014
United Kingdom
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.