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List of the largest SaaS companies in London, United Kingdom

Top SaaS Companies in London

These are the top SaaS companies in London, United Kingdom. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for London by featuring these 943 companies with combined revenues of $8B.

Together, London SaaS companies employ over 53K employees, have raised $8B capital, and serve over 432M customers around the world.

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Highlights

02
S
Screendragon

Enterprise Software

Screendragon is a leading project, resource & workflow management solution designed for the needs of marketing, agency & professional services teams.

$997K
-
-
11
2005
United Kingdom
03
WA
WorkAngel

B2B Software

WorkAngel, The Mobile-First Employee Reward And Recognition Platform.

$993K
$5M
-
26
2013
United Kingdom
04
NS
NearSt

E-Commerce Software

Developer of a platform designed to connect products in local shops directly into Google across the United Kingdom. The company's platform enables small businesses to expand their reach by listing live in-store inventory and feeding it on the internet, enabling users to buy desired products and items locally from real shops.

$992K
-
-
30
2015
United Kingdom
05
FP
FinPack

Financial Services Software

Provider of financial services. The company's financial services specializes in credit counseling and financing to increase sale of real estate through broking.

$991K
-
-
18
2012
United Kingdom
06
DS
Dynamo-Software

Customer Service Software

Global provider of software for the alternative investments community - private equity and hedge funds, funds of funds and institutional investors.

$990K
-
-
11
1998
United States
07
i
inploi

Human Resources

Provider of an online marketplace and mobile based application designed to search jobs in hospitality sector. The company's online marketplace and mobile based application helps to connect a global community of talent and businesses of all sizes, enabling candidates to discover job opportunities and receive tailored job recommendations.

$987K
$3M
-
11
2016
United Kingdom
08
SS
Swift-Shift

Healthcare Software

Swift Shift has been developed specifically for Care Home Managers to make it easier to communicate with their own staff and bank staff. Create schedules in minutes that staff can access from anywhere at any time using the web, mobile phone, or ap...

$983K
$10M
-
11
2014
United States
09
CS
CustomSell

Marketing Automation Software

Developer of sales and marketing software designed to streamline and automate sales process. The company's software assist in getting more leads and customers without large sales and marketing teams by lowering the barriers to entry for marketing automation and artificial intelligence, enabling businesses to put their customer acquisition process on autopilot.

$976K
-
5K
13
2014
United Kingdom
10
TAGPAY
TAGPAY

FinTech Software

TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS)

$968K
-
-
32
2016
United Kingdom
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.