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List of the largest SaaS companies in London, United Kingdom

Top SaaS Companies in London

These are the top SaaS companies in London, United Kingdom. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for London by featuring these 943 companies with combined revenues of $8B.

Together, London SaaS companies employ over 53K employees, have raised $8B capital, and serve over 432M customers around the world.

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Highlights

01
$10M
-
-
544
2012
United Kingdom
02
AS
Autodata Solutions

Automotive

Developer of software and SaaS platform intended to increase the effectiveness of the automotive sales chain. The company's software services range from back-end automation systems that enable dealer-to-OEM vehicle ordering to data-driven consumer-focused interactive marketing initiatives such as brand websites, dealer websites, dealership sales tools and mobile solutions.

$10M
-
-
434
1990
United Kingdom
03
SA
Sweet Analytics

Software As A Service Platform(Saas)

$10M
-
-
20
2018
United Kingdom
04
YOOBIC
YOOBIC

Computer Software

The All-in-One Platform for the Deskless Workforce

$10M
$75M
300
125
2014
United Kingdom
05
S
Spektrix

Crm And Related Software

Developer of cloud-based ticketing, marketing and fundraising software designed to meet the challenges of the evolving arts economy. The company's platform includes real-time analytics, marketing tools, campaign management, agency promotion and customer highlighting, enabling arts marketers to be truly responsive to audiences, build deeper customer relationships and grow revenue streams.

$10M
$10M
-
108
2007
United Kingdom
06
BO
BlueOptima

Development Software

BlueOptima provides performance analytics powered by objective software development metrics that help you manage resources and budgets effectively, and...

$9M
-
-
132
2006
United Kingdom
07
RD
ResDiary

Hospitality Software

Instant online reservations and verified diner reviews at restaurants worldwide. Find restaurants in London, Edinburgh, Glasgow, Manchester, Dublin, Auckland, Bali, Singapore, and more.

$9M
-
-
76
2006
United Kingdom
08
ROLUSTECH
ROLUSTECH

CRM Software

Official SugarCRM and Salesforce Partners providing expert development and consultancy services.

$9M
-
-
195
2008
United Kingdom
09
Y
Yieldify

Email Marketing Software

Yieldify creates smart and simple marketing technology products that predict customer behaviour.

$9M
$6M
500
182
2013
United Kingdom
10
E
Edited

Information Technology Software

Future Fifty powers United Kingdom based growing digital tech companies through a unique program of networking opportunities, private partnerships and direct links to the UK government. Through Future Fifty, companies get immediate access to valuable peer network, expert-led classes and workshops designed to improve businesses. Future Fifty is a program of Tech City UK.

$9M
$35M
42K
101
2009
United Kingdom
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.