
DH Anticounterfeit
Valuation
$1.8M
2025 Revenue
$2.1M
Customers
60
Funding
$0
YOY
109%
Avg ACV
$34.8K
Team
19
Founded
1972
How DH Anticounterfeit CEO Joakim Gustafsson grew DH Anticounterfeit to $2.1M revenue and 60 customers in 2025.
We offer a world leading digital solution that empowers brand protection teams in their everyday work. Our clients are global owners of intellectual property and brand protection teams who want to streamline, digitalize and professionalize their operations, case & project management, intelligence & data analysis, collaboration, communication & reporting of anti-counterfeiting activities. With a strong team of experts in law, brand protection, anti-counterfeit and software development, we strive to be in the forefront of legal tech helping our clients by delivering constant value and innovations to make true impact and solve complex problems. Our vision is to be the number one legal tech solution for brand protection teams making insightful decisions.
Last updated
DH Anticounterfeit Revenue
In 2025, DH Anticounterfeit's revenue reached $2.1M. The company previously reported $1M in 2024. Since its launch in 1972, DH Anticounterfeit has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | DH Anticounterfeit Hit $2.1m revenue in December 2025 |
| 2024 | DH Anticounterfeit Hit $1m revenue in November 2024 |
| 2024 | DH Anticounterfeit Hit $605.5k revenue in October 2024 |
| 2023 | DH Anticounterfeit Hit $478.6k revenue in December 2023 |
| 2021 | DH Anticounterfeit Hit $398.9k revenue in April 2021 |
| 1972 | Launched with $0 revenue |
DH Anticounterfeit Valuation, Funding Rounds
DH Anticounterfeit's most recent disclosed valuation is $1.8M.
DH Anticounterfeit is a bootstrapped Brand Protection Software startup. Founded in 1972, DH Anticounterfeit has grown to $2.1M in revenue without raising any venture capital or outside funding.
As a self-funded Brand Protection Software SaaS company, DH Anticounterfeit has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
DH Anticounterfeit Employees & Team Size
DH Anticounterfeit employs approximately 19 people as of 2026, up from 18 in 2024.
DH Anticounterfeit has 19 total employees in different roles and functions and 1 sales reps that carry a quota. They have 60 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 19 employees (December 2025) |
| 2024 | Reached 18 employees (October 2024) |
| 2023 | Reached 18 employees (December 2023) |
| 2022 | Reached 17 employees (December 2022) |
| 2021 | Reached 18 employees (December 2021) |
| 2021 | Reached 20 employees (April 2021) |
Founder / CEO
Joakim Gustafsson
Joakim Gustafsson is listed as Founder / CEO at DH Anticounterfeit.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how DH Anticounterfeit acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about DH Anticounterfeit
What is DH Anticounterfeit's revenue?
DH Anticounterfeit generates $2.1M in revenue.
Who founded DH Anticounterfeit?
DH Anticounterfeit was founded by Joakim Gustafsson.
Who is the CEO of DH Anticounterfeit?
The CEO of DH Anticounterfeit is Joakim Gustafsson.
How much funding does DH Anticounterfeit have?
DH Anticounterfeit raised $0.
How many employees does DH Anticounterfeit have?
DH Anticounterfeit has 19 employees.
Where is DH Anticounterfeit headquarters?
DH Anticounterfeit is headquartered in Halmstad, Halland County, Sweden.
People Also Viewed

BluAgent
BluAgent Technologies is a fully integrated SaaS platform that streamlines and simplify the entire safety and compliance process

MishiPay
Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.

DocLens.ai
Agentic AI Workflow for Complex Claims and Legal

Treiner
TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.

Apex Loyalty
Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.

Myko AI
Myko helps sellers get data in and out of their CRM from anywhere. An intelligent AI agent for your sales org.
Compare DH Anticounterfeit to the industry
DH Anticounterfeit operates across multiple industries. Browse revenue, funding, and growth data for DH Anticounterfeit in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .