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How Directly CEO Mike de la Cruz grew Directly to $42.2M revenue with a 384 person team in 2025.

Directly is a pioneer in customer service for many of the world’s leading brands. Customer service leaders partner with Directly to support customers with cutting-edge AI and on-demand solutions for the modern enterprise. Companies like Airbnb, Microsoft, and Samsung improve their customer experience, boosting CSAT by up to 20% while significantly reducing contact center volume and saving millions per year. Directly is based in San Francisco and backed by Microsoft’s M12 Ventures, Samsung NEXT, True Ventures, Costanoa Ventures, Industry Ventures, Triangle Peak Partners, and Northgate Capital. Come join Directly and contribute to our culture of curiosity, authenticity, and innovation!

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Directly Revenue

In 2025, Directly's revenue reached $42.2M. Since its launch in 2011, Directly has shown consistent revenue growth.

Directly Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M$50M20112013201520172019202120232025$0$42MSource: GetLatka.com
YearMilestone
2025Directly Hit $42.2m revenue in July 2025
2011Launched with $0 revenue

Directly Valuation, Funding Rounds

Directly's most recent disclosed valuation is $126.7M.

Directly is a bootstrapped Conversational Intelligence Software startup. Founded in 2011, Directly has grown to $42.2M in revenue without raising any venture capital or outside funding.

As a self-funded Conversational Intelligence Software SaaS company, Directly has built its business with no outside investment.

Directly Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120112011 cumulative: $0 • 2011 Founded: $02011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Directly Employees & Team Size

Directly employs approximately 384 people as of 2026.

Directly has 384 total employees in different roles and functions.

Directly Team GrowthReported headcount over time01002003004005002011201320152017201920212023202500384384Source: GetLatka.com
YearMilestone
2025Reached 384 employees (July 2025)

Founder / CEO

Mike de la Cruz

Mike de la Cruz is listed as Founder / CEO at Directly.

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Customers

We do not have customer count information for Directly yet.

Frequently Asked Questions about Directly

What is Directly's revenue?

Directly generates $42.2M in revenue.

Who is the CEO of Directly?

The CEO of Directly is Mike de la Cruz.

How much funding does Directly have?

Directly raised $0.

How many employees does Directly have?

Directly has 384 employees.

Where is Directly headquarters?

Directly is headquartered in San Francisco, California, United States.

Compare Directly to the industry

Directly operates across multiple industries. Browse revenue, funding, and growth data for Directly in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Directly Revenue 2025: $42.2M ARR, $126.7M Valuation