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How ECAL grew ECAL to $2.6M revenue with a 24 person team in 2025.

ECAL is the world’s leading calendar marketing platform. Our smart, dynamic 'Sync to Calendar' technology enables brands to connect directly with the personal digital calendar of consumers, to keep them up-to-date and engaged, for life. With ECAL, you can deliver important, personalised and actionable communications directly to your customer’s calendar, to create amazing customer experiences, and better business outcomes. As digital marketing evolves, with a focus on right-time marketing, ECAL works to communicate events better, bypassing the inbox chaos and avoiding SMS and social spam. ECAL works with 300+ leading brands across sports, entertainment, media and other industries, to drive sales, engagement and highly valuable data and insights, servicing 12m users globally. Our clients include the likes of Premier League, NBC Sports, ICC Cricket, World Rugby, Formula E, England Cricket Board, The FA, LaLiga, FC Barcelona, Liverpool FC, Arsenal FC, Tottenham FC, Ticketek, AFL, NRL, Cricket Australia, NBL, MYOB, Booking.com and more.

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ECAL Revenue

In 2025, ECAL's revenue reached $2.6M. Since its launch in 2010, ECAL has shown consistent revenue growth.

ECAL Revenue GrowthReported revenue / ARR by year$0$600K$1M$2M$2M$3M201020122014201620182020202220242025$0$3MSource: GetLatka.com
YearMilestone
2025ECAL Hit $2.6m revenue in September 2025
2010Launched with $0 revenue

ECAL Valuation, Funding Rounds

ECAL's most recent disclosed valuation is $7.9M.

ECAL is a bootstrapped Other Digital Advertising Software startup. Founded in 2010, ECAL has grown to $2.6M in revenue without raising any venture capital or outside funding.

As a self-funded Other Digital Advertising Software SaaS company, ECAL has built its business with no outside investment.

ECAL Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120102010 cumulative: $0 • 2010 Founded: $02010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

ECAL Employees & Team Size

ECAL employs approximately 24 people as of 2026.

ECAL has 24 total employees in different roles and functions.

ECAL Team GrowthReported headcount over time0612182430201020122014201620182020202220242025002424Source: GetLatka.com
YearMilestone
2025Reached 24 employees (September 2025)

Customers

We do not have customer count information for ECAL yet.

Frequently Asked Questions about ECAL

What is ECAL's revenue?

ECAL generates $2.6M in revenue.

How much funding does ECAL have?

ECAL raised $0.

How many employees does ECAL have?

ECAL has 24 employees.

Where is ECAL headquarters?

ECAL is headquartered in Cremorne, Victoria, Australia.

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Compare ECAL to the industry

ECAL operates across multiple industries. Browse revenue, funding, and growth data for ECAL in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

ECAL Revenue 2025: $2.6M ARR, $7.9M Valuation