1
ActiveCampaign
Chicago, Illinois, United States
provider of marketing automation and customer experience automation (CXA) software
- Revenue
- $290.5M
- Customers
- 145K
- Year founded
- 2003
- Funding
- $360M
- Team size
- 865
Top 50 Email Marketing Software Companies (August 2026)
As of August 2026, Latka tracks 586 email marketing software companies. They have combined revenues of $4.4B and employ 28K people. They have raised $3.6B and serve 680.1M customers combined.
Every company below sells email marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Email Marketing Software Companies do
Email marketing software is a specialized tool designed to enable businesses to create, send, and manage email campaigns effectively. This software helps marketers automate their email marketing efforts and enhances communication with their target audiences. The primary use cases include lead nurturing, customer retention, and promotional outreach, which are essential for driving engagement and generating sales. Typical features of email marketing software encompass list management, email design templates, segmentation, automation capabilities, and comprehensive analytics and reporting. Businesses often utilize these platforms to personalize content and optimize their marketing campaigns based on recipient behavior. Common buyer personas for such software include marketing professionals, sales teams, and small to medium-sized business owners looking to improve their outreach efforts and build customer relationships.
- Companies
- 586
- Revenue
- $4.4B
- Funding
- $3.6B
- Employees
- 28K
Filters
Sorting: Highest -> Lowest
Top Email Marketing Software Companies by revenue
Showing 10 of 586 companies ranked by annual revenue.
2
Rocketreach
Bellevue, Washington, United States
Rocketreach finds email, phone & social media for 250M+ professionals. Try searches for free by visiting rocketreach.co
- Revenue
- $221M
- Customers
- 75K
- Year founded
- 2015
- Funding
- $92M
- Team size
- 94
- Growth
- 112.5%
3
Intuit Mailchimp
Atlanta, GA, United States
The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.
- Revenue
- $180.1M
- Customers
- 140M
- Year founded
- 2001
- Team size
- 1.6K
- Revenue
- $150M
- Customers
- 100K
- Year founded
- 1998
- Team size
- 485
- Revenue
- $150M
- Customers
- 500K
- Year founded
- 2012
- Funding
- $198.5M
- Team size
- 254
- Revenue
- $150M
- Customers
- 5K
- Year founded
- 2015
- Funding
- $251.3M
- Team size
- 800
- Growth
- 50%
7
Insider
Istanbul, Turkey
marketing technology company that provides solutions to help businesses enhance their customer engagement and experience
- Revenue
- $150M
- Customers
- 1K
- Year founded
- 2012
- Funding
- $272.1M
- Team size
- 1.6K
- Growth
- 36.36%
8
Netcore Cloud
Mumbai, Maharashtra, India
Indian marketing technology company that offers a range of products and solutions for digital marketing
- Revenue
- $136.5M
- Customers
- 5K
- Year founded
- 1998
- Funding
- $3.2M
- Team size
- 1.2K
- Revenue
- $100M
- Customers
- 500M
- Year founded
- 2014
- Funding
- $461M
- Team size
- 757
10
Customer.io
Portland, Oregon, United States
Customer.io is a SaaS messaging and marketing automation platform founded in April 2012 by Colin Nederkoorn and a co-founder he met while working in New York. The company enables businesses to send targeted emails and other messages based on user behavior, with the original product focused on converting free users to paid customers through trigger-based messaging. Twelve years after founding, the company has grown well beyond its initial goal of five paying customers at $10 per month each. Nederkoorn described the company's growth arc in a September 2024 talk, noting that Customer.io reached $1 million in ARR by 2014 and continued scaling through the $1 million to $10 million range by refining its core product rather than reinventing it. The company has since grown to a team of approximately 250 people and maintains a customer success team of roughly 35 customer success managers. One of the company's original five founding customers from 2012 remains active today and has generated more than $100,000 in lifetime value. The company operates as a bootstrapped or lightly funded business, with Nederkoorn emphasizing a deliberate preference for reaching cash-flow breakeven rather than relying on investor capital. A formal board was not established until 2017, five years after founding, and the company has since built out a full executive team including a Chief Revenue Officer and a Chief Marketing Officer.
- Revenue
- $100M
- Customers
- 2.9K
- Year founded
- 2012
- Funding
- $40.3M
- Team size
- 250
Frequently asked questions about Email Marketing Software Companies
How many email marketing software companies are there?
Latka tracks 586 email marketing software companies with reported revenue. Together they generate $4.4B in annual revenue and employ 28K people.
Which email marketing software company is the largest?
ActiveCampaign is the largest, with $290.5M in annual revenue, founded in 2003.
How much revenue does a typical email marketing software company make?
The average email marketing software company in this list makes $7.6M a year, across 586 companies with reported revenue. They serve 680.1M customers combined.
Who are the leading Email Marketing software vendors?
Ranked by annual revenue, the leaders are ActiveCampaign, Rocketreach, Intuit Mailchimp, Getresponse and Brevo.
How much funding have email marketing software companies raised?
The 586 email marketing software companies tracked here have raised $3.6B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must provide tools for creating and sending email campaigns - Must include features for list management and segmentation - Must offer automation capabilities for email workflows - Must provide analytics and reporting features for campaign performance - Should support personalization of email content - Not just for sending bulk emails; must also facilitate targeted communication strategies - Should be user-friendly for marketers without extensive technical knowledge