New York, New York, United States
Alternative is a B2B payments and sales enablement company founded by Baxter Lanius that offers flexible pay-over-time financing solutions for SaaS and services businesses. The company fronts capital to vendors on day one, collecting installment payments from end customers over a standard six-month term, charging a 5% fee on each transaction. Alternative operates through a $10 million warehouse credit facility structured in senior and junior tranches, with a blended cost of capital between 10% and 13% and a projected fund IRR in the mid-20s percent range. As of April 2022, Alternative had just launched its go-to-market strategy four weeks prior and counted just over 10 beta customers, all B2B SaaS and services companies. The company had raised just under $15 million in combined debt and equity, including a $5 million seed equity round closed in Q3 2021. Lanius, the sole founder and CEO, previously worked as a fintech technology investor at Apollo Global Management and Victory Park Capital. At full deployment of the $10 million facility, the company projects an annualized run rate of approximately $1.2 million to $1.3 million, driven by recycling capital as monthly installment payments return. Lanius set a target of originating $1 million in new loans in April 2022 alone, the first full month of public go-to-market activity.
- Revenue
- $4M
- Customers
- 10
- Year founded
- 2021
- Funding
- $5M
- Team size
- 36