Bengaluru, Karnataka, India
Rupifi is an embedded lending and buy-now-pay-later platform for small and medium-sized businesses in India, founded in July 2020 by Anubhav Jain and two co-founders. The company operates as a managed marketplace, originating short-tenure working-capital credit lines for micro-retailers and shopkeepers transacting on B2B digital marketplaces, without holding loans on its own balance sheet.
As of September 2021, Rupifi had approximately 25,000 small businesses on its platform, with roughly 15,000 transacting monthly. The company deployed $7.5 million in loans in September 2021 alone, up from approximately $100,000 in June 2021, and generated approximately $60,000 in net monthly revenue after sharing 60 percent of gross fee income with its balance sheet partners.
Rupifi raised a pre-seed round of just under $1 million in 2020 and a pre-Series A of $4 million in early 2021 at an implied pre-money valuation of roughly $16 million to $20 million, followed immediately by $1 million in venture debt. The team grew from 25 people to 60 in the three months preceding the interview, with 18 engineers on staff.