Instructure logo
Founded 2008


2019 Revenue






How Instructure hit $258.5M in Revenue with 30M Customers in 2019.

About Instructure

Instructure is a provider of a cloud-based learning management system. The company offers tools for instructors and students that are designed to integrate drag-and-drop file uploaders, HTML 5 video, automatic speech-to-text conversion applications, as well as Web 2.0 tools and social media platforms. It also provides an index of online courses. It was founded in 2008 and is headquartered in Salt Lake City, Utah.

Monthly Revenue


+ $4.1M (23.39%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40



Salt Lake CityUtahUnited States

Instructure Revenue

In 2019, Instructure revenue run rate hit $258.5M in revenue.


Instructure Valuation and Funding History

Instructure has raised a total of $89.1M.

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Funding DateRoundAmountTotalValuation


Instructure has 30M customers.

Lifetime Months

Monthly ARPU

Lifetime Dollars

Acquisition Cost

Average Annual Price



Instructure has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Instructure has 1,196 employees.


Total Team Size









Steve Daly

Standing at Instructure’s helm is CEO, Steve Daly, who has more than 25 years of experience in technology. Steve has spent his career building businesses organically and through more than 20 acquisitions. He was the CEO at LANDESK/Ivanti for 13 years prior to coming to Instructure. Prior to that, he was SVP of Corporate Strategy at Avocent, which had acquired his startup, Soronti. He started his tech career with a 10 year stint at Intel. Steve earned a BS in Mechanical Engineering and an MBA in Strategy & Finance at Brigham Young University.


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Frequently Asked Questions about Instructure

When was Instructure founded?

Instructure was founded in 2008.

Who is the CEO of Instructure?

The CEO of Instructure is Steve Daly

How many employees does Instructure have?

Instructure has 1,196 employees.

How much revenue does Instructure generate?

Instructure generates $258.5M in revenue.

How much funding does Instructure have?

Instructure has raised $89.1M.

Where is Instructure headquarters?

Instructure is headquartered at Salt Lake CityUtahUnited States

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