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How Intention Labs CEO Shawna Ruff grew Intention Labs to $330K revenue with a 3 person team in 2025.

At Intention Labs, we help founders, startups, and purpose-driven enterprise teams move from idea to execution—with clarity, strategy, and design that delivers. We specialize in early-stage product strategy, UX/UI design, and web & mobile development to bring bold ideas to life in ways that are intentional, user-centered, and scalable. Whether you’re validating a concept, scoping your MVP, or modernizing your digital experience, we’re your partners digital partner. Our Core Services: 🧭 Founder Strategy Sessions 🎨 UX & UI Design for Web & Mobile 💻 Full-Stack Development (Web & App) 🤝 Community Engagement & Growth Strategy We don’t just build—we co-create, align, and optimize. Because speed without direction is just noise. Let’s build the future together—with intention.

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Intention Labs Revenue

In 2025, Intention Labs's revenue reached $330K. Since its launch in 2020, Intention Labs has shown consistent revenue growth.

Intention Labs Revenue GrowthReported revenue / ARR by year$0$75K$150K$225K$300K$375K202020212022202320242025$0$330KSource: GetLatka.com
YearMilestone
2025Intention Labs Hit $330k revenue in June 2025
2020Launched with $0 revenue

Intention Labs Valuation, Funding Rounds

Intention Labs's most recent disclosed valuation is $150K.

Intention Labs is a bootstrapped Web Design Software startup. Founded in 2020, Intention Labs has grown to $330K in revenue without raising any venture capital or outside funding.

As a self-funded Web Design Software SaaS company, Intention Labs has built its business with no outside investment.

Intention Labs Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120202020 cumulative: $0 • 2020 Founded: $02020 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Intention Labs Employees & Team Size

Intention Labs employs approximately 3 people as of 2026.

Intention Labs has 3 total employees in different roles and functions.

Intention Labs Team GrowthReported headcount over time0122342020202120222023202420250033Source: GetLatka.com
YearMilestone
2025Reached 3 employees (June 2025)

Founder / CEO

Shawna Ruff

Shawna Ruff is listed as Founder / CEO at Intention Labs.

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Customers

We do not have customer count information for Intention Labs yet.

Frequently Asked Questions about Intention Labs

What is Intention Labs's revenue?

Intention Labs generates $330K in revenue.

Who is the CEO of Intention Labs?

The CEO of Intention Labs is Shawna Ruff.

How much funding does Intention Labs have?

Intention Labs raised $0.

How many employees does Intention Labs have?

Intention Labs has 3 employees.

Where is Intention Labs headquarters?

Intention Labs is headquartered in Seattle, WA, United States.

Compare Intention Labs to the industry

Intention Labs operates across multiple industries. Browse revenue, funding, and growth data for Intention Labs in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Intention Labs Revenue 2025: $330K ARR, $150K Valuation