Loop11
Valuation
$2.3M
2025 Revenue
$770K
Funding
$0
Team
7
Founded
2008
How Loop11 CEO Toby Biddle grew Loop11 to $770K revenue with a 7 person team in 2025.
Loop11 is a self-serve, browser-based solution for usability professionals, web managers and web designers to create their own online, usability testing projects to get the metrics needed to optimise website usability. Loop11 is the only way to get quantitative usability metrics...affordably. • Don’t pay thousands for usability testing • Test early, test often affordably • No javascript to install • No software for participants to download • Fast project turn-around • Conduct benchmark usability studies • Test with hard-to-get participants • Test with an international audience • Conduct accessibility testing online • Real-time stats and metrics • No risk with your first project free • You don’t need to be a UX professional to use Loop11
Last updated
Loop11 Revenue
In 2025, Loop11's revenue reached $770K. Since its launch in 2008, Loop11 has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Loop11 Hit $770k revenue in July 2025 |
| 2008 | Launched with $0 revenue |
Loop11 Valuation, Funding Rounds
Loop11's most recent disclosed valuation is $2.3M.
Loop11 is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2008, Loop11 has grown to $770K in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, Loop11 has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Loop11 Employees & Team Size
Loop11 employs approximately 7 people as of 2026.
Loop11 has 7 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 7 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Loop11 yet.
Frequently Asked Questions about Loop11
What is Loop11's revenue?
Loop11 generates $770K in revenue.
Who is the CEO of Loop11?
The CEO of Loop11 is Toby Biddle.
How much funding does Loop11 have?
Loop11 raised $0.
How many employees does Loop11 have?
Loop11 has 7 employees.
Where is Loop11 headquarters?
Loop11 is headquartered in South Melbourne, Victoria, Australia.
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Compare Loop11 to the industry
Loop11 operates across multiple industries. Browse revenue, funding, and growth data for Loop11 in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .