1
AppsFlyer
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
Top 50 Visitor Behavior Intelligence Software Companies (August 2026)
As of August 2026, Latka tracks 772 visitor behavior intelligence software companies. They have combined revenues of $6.5B and employ 40.6K people. They have raised $9.3B and serve 1.7B customers combined.
Every company below sells visitor behavior intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Visitor Behavior Intelligence Software Companies do
Visitor behavior intelligence software is designed to analyze and interpret the actions of individuals as they interact with a physical or digital space. This software leverages various data sources, such as guest Wi-Fi access points, mobile app interactions, and online analytics to track metrics like foot traffic, dwell time, and engagement patterns. By understanding visitor behavior, organizations can make informed decisions to enhance user experiences and optimize space utilization. Primary use cases for visitor behavior intelligence software include optimizing marketing strategies, enhancing customer engagement, and improving operational efficiencies. Key features often include real-time analytics, heat mapping, visitor segmentation, and reporting tools that allow businesses to translate raw data into actionable insights. Typical buyers of this software span across various industries, including retail, hospitality, and events management, with roles such as marketing executives, operations managers, and data analysts frequently involved in the purchasing process.
- Companies
- 772
- Revenue
- $6.5B
- Funding
- $9.3B
- Employees
- 40.6K
Filters
Sorting: Highest -> Lowest
Top Visitor Behavior Intelligence Software Companies by revenue
Showing 10 of 772 companies ranked by annual revenue.
2
Bright Data
Tel Aviv, Tel Aviv District, Israel
Bright Data is the leading web data infrastructure powering AI and BI, trusted by over 20,000 companies - from top AI innovators to global leaders in eCommerce, financial services, market research, cybersecurity, travel, martech, and beyond.
- Revenue
- $300M
- Customers
- 20K
- Team size
- 314
- Growth
- 134.91%
3
Pendo
Raleigh, North Carolina, United States
a platform for product teams to understand and guide their users
- Revenue
- $300M
- Customers
- 13K
- Year founded
- 2013
- Funding
- $468.3M
- Team size
- 1K
- Growth
- 50%
4
Mixpanel
San Francisco, California, United States
Mixpanel.com is owned by Mixpanel, Inc., a privately held company based in San Francisco, California. Mixpanel provides an advanced analytics platform that helps businesses track user behavior on their websites and mobile applications. The company was founded in 2009 by Suhail Doshi and Tim Trefren, and has since grown to serve over 26,000 customers worldwide, including Airbnb, BMW, and DocuSign. Mixpanel's platform enables companies to track user engagement, retention, and conversion rates, as well as gain insights into user behavior through data analysis and visualization.
- Revenue
- $210M
- Customers
- 6K
- Year founded
- 2009
- Funding
- $277.1M
- Team size
- 536
- Growth
- 23.01%
5
OpenWeb
New York, New York, United States
OpenWeb is a social engagement platform that allows publishers to foster meaningful conversations among their audience, while filtering out spam and toxicity. The platform provides real-time moderation, community management tools, and analytics to help publishers drive engagement and loyalty. OpenWeb is headquartered in New York City and serves publishers across the globe. The company's mission is to create a more open and civil internet where people can connect and communicate without fear of harassment or abuse. OpenWeb was founded in 2015 and has since grown to become a trusted partner for publishers looking to improve their engagement and audience experience.
- Revenue
- $158.8M
- Year founded
- 2015
- Funding
- $393M
- Team size
- 269
6
Listrak
Lititz, Pennsylvania, United States
Provider of a digital marketing automation platform intended to analyze sales, develop branding and improve customer engagement. The company's digital marketing automation platform personalizes product recommendations for every customer across multiple channels, tracks promotional campaign performance, monitors sales, analyzes consumer behavior and recommends suitable marketing strategies, enabling online retailers and omnichannel digital marketers to create personalized interactions to reach, engage and convert shoppers.
- Revenue
- $143.2M
- Customers
- 1K
- Year founded
- 1999
- Team size
- 373
- Revenue
- $125.2M
- Customers
- 300
- Year founded
- 2006
- Funding
- $61.7M
- Team size
- 137
- Revenue
- $125M
- Customers
- 900
- Year founded
- 2014
- Funding
- $667.1M
- Team size
- 507
9
LogRocket
Boston, Massachusetts, United States
LogRocket is a frontend monitoring and product analytics platform that enables developers to capture granular experience data, empowering software teams to create the ideal product experience by combining session replay, product analytics, and error tracking.
- Revenue
- $111M
- Year founded
- 2016
- Team size
- 512
10
WakeData
China
Provider of one stop smart store management and big data services for offline companies. The company collect data through WiFi probes, camera face recognition, user online behavior and combines it with the store member system enabling offline companies to improve operational efficiency and achieve data-driven solutions.
- Revenue
- $101M
- Year founded
- 2018
- Funding
- $39.7M
- Team size
- 13
Frequently asked questions about Visitor Behavior Intelligence Software Companies
How many visitor behavior intelligence software companies are there?
Latka tracks 772 visitor behavior intelligence software companies with reported revenue. Together they generate $6.5B in annual revenue and employ 40.6K people.
Which visitor behavior intelligence software company is the largest?
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
How much revenue does a typical visitor behavior intelligence software company make?
The average visitor behavior intelligence software company in this list makes $8.4M a year, across 772 companies with reported revenue. They serve 1.7B customers combined.
Who are the leading Visitor Behavior Intelligence software vendors?
Ranked by annual revenue, the leaders are AppsFlyer, Bright Data, Pendo, Mixpanel and OpenWeb.
How much funding have visitor behavior intelligence software companies raised?
The 772 visitor behavior intelligence software companies tracked here have raised $9.3B in disclosed funding between them.
Related Analytics Tools & Software categories
Inclusion Criteria
- The software must analyze visitor actions through multiple data sources. - It should provide insights into visitor metrics such as foot traffic and dwell time. - The solution must offer real-time analytics and reporting capabilities. - It should support segmentation of visitors for targeted analysis and engagement. - Not just focused on digital or online analytics; must include insights from physical spaces as well.