NewBlueFX
Valuation
$9.5M
2024 Revenue
$3.2M
Funding
$0
Team
21
Founded
2006
How NewBlueFX grew NewBlueFX to $3.2M revenue with a 21 person team in 2024.
Delivering innovative, production-proven video effects, transitions and titling technologies since 2006, NewBlue, Inc. provides video editing solutions to filmmakers, and broadcast professionals worldwide. The company’s NewBlueFX line features a product portfolio with over 200 video editing and audio plugins, while its Titler Live and NewBlue Fusion technologies serve the video cloud and streaming industries. The company boasts unique intellectual property, a seasoned development and design team, well-respected founders with a track record of success, a superior market reputation, and a cash-flow positive revenue stream. Founders Melissa Jordan Grey and Todor J. Fay saw immediate parallels between the surfacing of video technology in the 21st century and the rise of audio technology in the 90s. (The pair initially capitalized on the emergence of audio technology when they sold their first company, The Blue Ribbon SoundWorks to Microsoft in 1995.) They founded NewBlue on the premise that video would become an essential component in popular culture and the consumer marketplace. NewBlue entered the market in 2006 with its NewBlueFX line of video special effects for video editing, which quickly became the fastest growing in its market. The company currently holds multi-year license deals with industry leaders Avid Corporation, Corel, Cyberlink, Magix, Pinnacle Systems, Grass Valley EDIUS and Sony Corporation. In 2011 and 2012, NewBlue released Vibop 1.0 and Vibop 2.0 respectively for Apple iPhone. While the app received consistent critical acclaim, the company chose to withdraw it from the market in 2013 to focus on its underlying technology, NewBlue VPX (video production engine) technology. The company is privately held.
Last updated
NewBlueFX Revenue
In 2024, NewBlueFX's revenue reached $3.2M. Since its launch in 2006, NewBlueFX has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | NewBlueFX Hit $3.2m revenue in June 2024 |
| 2006 | Launched with $0 revenue |
NewBlueFX Valuation, Funding Rounds
NewBlueFX's most recent disclosed valuation is $9.5M.
NewBlueFX is a bootstrapped Other Vertical Industry Software startup. Founded in 2006, NewBlueFX has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Vertical Industry Software SaaS company, NewBlueFX has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
NewBlueFX Employees & Team Size
NewBlueFX employs approximately 21 people as of 2026.
NewBlueFX has 21 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 21 employees (June 2024) |
Customers
We do not have customer count information for NewBlueFX yet.
Frequently Asked Questions about NewBlueFX
What is NewBlueFX's revenue?
NewBlueFX generates $3.2M in revenue.
How much funding does NewBlueFX have?
NewBlueFX raised $0.
How many employees does NewBlueFX have?
NewBlueFX has 21 employees.
Where is NewBlueFX headquarters?
NewBlueFX is headquartered in San Diego, California, United States.
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Compare NewBlueFX to the industry
NewBlueFX operates across multiple industries. Browse revenue, funding, and growth data for NewBlueFX in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .