Nuorder logo
Founded 2011

Nuorder

2018 Revenue

$17.0M

YOY

Funding

$40.0M

Overview

About Nuorder

B2B eCommerce Software for Branded Manufacturers

Monthly Revenue

$1.4M

Total Expenses

$1.7M

=
Net Income

-$250.0K

Ebidta Margin

-17.65%

+
YOY Growth

=
Rule of 40

-18


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Nuorder CEO Heath Wells on 12/01/2020

Watch the podcast


Headquarters

900 Hilgard Avenue Los AngelesCaliforniaUnited States

Nuorder Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Nuorder revenue run rate hit $17.0M in revenue.

$17.0M

Funding History

Nuorder has raised a total of $40.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
10/31/2011$50.0
10/31/2011$50.0

Customers

Nuorder has 1K customers.

Lifetime Months

240

×
Monthly ARPU

$1.4K

=
Lifetime Dollars

$340.0K


Acquisition Cost

$17.0K

Average Annual Price

$17.0K

$0$17.0K12 month payback period024681012

Churn

Nuorder has an annual churn rate of 5.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-5.00%

Annual Dollar Expansion

15.00%

Net Revenue Retention

110.00%

Team

Employees

Nuorder has 153 employees. They have 37 sales reps that carry a quota, an engineering team of 19 and a marketing team of 10.

20182019202037.00%▲-3.00%▼
DistributionQty

Total Team Size

153

Engineers

19 (12%)

Sales

37 (24%)

Marketing

10 (7%)

CEO/Founder

Heath Wells

Heath Wells is the CEO and Co-Founder of NuORDER, a B2B eCommerce platform that is revolutionizing the wholesale industry. Heath is an entrepreneur at heart, starting his first Internet-based business at the age of 15 in Adelaide, Australia. From 2004-2008, Heath served as the Managing Director at Furst Media in Australia, where he and partner Olivia Skuza led the company to great success across publishing, creative, and digital commerce. Today NuORDER is the leading B2B eCommerce platform. Headquartered in Los Angeles, and with offices in New York and London, NuORDER helps 800+ brands & 260k retailers transact over $2B in GMV annually. Heath’s passion, spirit for positive change, and unrelenting drive have been key factors in NuORDER’s current success, while his natural tendency for big thinking continues to propel the company’s creative innovation and shape the industry.


CEO Q&A

What's your age?

38

Favorite online tool?

NetSuite

Favorite book?

Powerful

Favorite CEO?

Rich Roll, Ultraathlete

Advice for 20 year old self

Hire great leadership early


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Frequently Asked Questions about Nuorder

When was Nuorder founded?

Nuorder was founded in 2011.


Who is the CEO of Nuorder?

The CEO of Nuorder is Heath Wells


How many employees does Nuorder have?

Nuorder has 153 employees.

How much revenue does Nuorder generate?

Nuorder generates $17.0M in revenue.


How much funding does Nuorder have?

Nuorder has raised $40.0M.


Where is Nuorder headquarters?

Nuorder is headquartered at 900 Hilgard Avenue Los AngelesCaliforniaUnited States

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