Nutshell logo
Founded 2010


2019 Revenue





How Nutshell hit $4.7M in Revenue with 3K Customers in 2019.

About Nutshell

Sales automation for SMBs.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Nutshell CEO Joe Malcoun on 12/01/2020

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220 East Huron Street Ann ArborMichiganUnited States

Nutshell Revenue

In 2019, Nutshell revenue run rate hit $4.7M in revenue.


Nutshell Valuation and Funding History

Nutshell has raised a total of $750.0K.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
10/24/2011Seed Round$750.0K


Nutshell has 3K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.6K6 month payback period024681012


Nutshell has an annual churn rate of 42.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Nutshell has 29 employees. They have 4 sales reps that carry a quota, an engineering team of 3 and a marketing team of 1.


Total Team Size



3 (10%)


4 (14%)


1 (3%)


Joe Malcoun

Joe is CEO of Nutshell, a sales automation tool for SMBs. He also co-founded an Ann Arbor-based co-working space called Cahoots and recently acquired The Blind Pig – an iconic live music club. He loves live music, paddles wood-canvas canoes better than he rides a bike, and has a severe weakness for good food and drink.


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Frequently Asked Questions about Nutshell

When was Nutshell founded?

Nutshell was founded in 2010.

Who is the CEO of Nutshell?

The CEO of Nutshell is Joe Malcoun

How many employees does Nutshell have?

Nutshell has 29 employees.

How much revenue does Nutshell generate?

Nutshell generates $4.7M in revenue.

How much funding does Nutshell have?

Nutshell has raised $750.0K.

Where is Nutshell headquarters?

Nutshell is headquartered at 220 East Huron Street Ann ArborMichiganUnited States

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