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How Paved CEO John McLaughlin grew Paved to $3.2M revenue with a 29 person team in 2025.

Paved is a sponsored content marketplace. We exist to simplify third-party relationships for both advertisers and publishers, so that you can build sponsored campaigns without headaches. Finding the right publishers to work with can be challenging, so our marketplace streamlines the process by showcasing all the information you need to find the right audience for your sponsored content.

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Paved Revenue

In 2025, Paved's revenue reached $3.2M. Since its launch in 1998, Paved has shown consistent revenue growth.

Paved Revenue GrowthReported revenue / ARR by year$0$750K$2M$2M$3M$4M199820002002200420062008201020122014201620182020202220242025$0$3MSource: GetLatka.com
YearMilestone
2025Paved Hit $3.2m revenue in July 2025
1998Launched with $0 revenue

Paved Valuation, Funding Rounds

Paved's most recent disclosed valuation is $9.6M.

Paved is a bootstrapped Other Publisher Management Software startup. Founded in 1998, Paved has grown to $3.2M in revenue without raising any venture capital or outside funding.

As a self-funded Other Publisher Management Software SaaS company, Paved has built its business with no outside investment.

Paved Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119981998 cumulative: $0 • 1998 Founded: $01998 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Paved Employees & Team Size

Paved employs approximately 29 people as of 2026.

Paved has 29 total employees in different roles and functions.

Paved Team GrowthReported headcount over time0815233038199820002002200420062008201020122014201620182020202220242025002929Source: GetLatka.com
YearMilestone
2025Reached 29 employees (July 2025)

Founder / CEO

John McLaughlin

John McLaughlin is listed as Founder / CEO at Paved.

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Customers

We do not have customer count information for Paved yet.

Frequently Asked Questions about Paved

What is Paved's revenue?

Paved generates $3.2M in revenue.

Who is the CEO of Paved?

The CEO of Paved is John McLaughlin.

How much funding does Paved have?

Paved raised $0.

How many employees does Paved have?

Paved has 29 employees.

Where is Paved headquarters?

Paved is headquartered in New York, NY, United States.

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Compare Paved to the industry

Paved operates across multiple industries. Browse revenue, funding, and growth data for Paved in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .