As of September 2026, Latka tracks 793 advertiser campaign management software companies. They have combined revenues of $9.7B and employ 46.4K people. They have raised $4.8B and serve 112.9M customers combined.
Every company below sells advertiser campaign management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Advertiser Campaign Management Software is designed to streamline the planning, execution, and analysis of marketing campaigns across various channels. This type of software enables marketers to coordinate their efforts more efficiently by providing tools for automation, real-time analytics, audience targeting, and budget management. It is particularly useful for teams seeking to optimize their campaign performance by facilitating collaboration and insights drawn from comprehensive data analysis. The primary use cases for this software include supporting users in scheduling campaigns, tracking their effectiveness, and adjusting strategies on the fly based on real-time data. Common features often include cross-channel campaign management, user segmentation for targeted messaging, automation of repetitive tasks, and comprehensive reporting capabilities. Typical users of this software range from marketing professionals and campaign managers to analysts focused on data-driven decision-making, ultimately aiming to enhance marketing outcomes and ROI.
Sorting: Highest -> Lowest
Showing 10 of 793 companies ranked by annual revenue.
New York, New York, United States
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
Chicago, Illinois, United States
Direct response advertising and retention marketing agency providing sophisticated solutions to clients ranging from startups to Fortune 500 brands
Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
New York, New York, United States
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
New York, New York, United States
Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.
Jersey City, New Jersey, United States
Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
Chicago, Illinois, United States
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Latka tracks 793 advertiser campaign management software companies with reported revenue. Together they generate $9.7B in annual revenue and employ 46.4K people.
The Brandtech Group is the largest, with $1B in annual revenue, founded in 2015.
The average advertiser campaign management software company in this list makes $12.3M a year, across 793 companies with reported revenue. They serve 112.9M customers combined.
Ranked by annual revenue, the leaders are The Brandtech Group, Demandbase, DOE Media, EDM Leads and S2W Media.
The 793 advertiser campaign management software companies tracked here have raised $4.8B in disclosed funding between them.
- The product must enable planning, execution, and analysis of advertising campaigns across multiple channels. - It should provide automation tools for campaign management tasks to improve efficiency. - The software should include real-time tracking and reporting functionalities to monitor performance. - It must allow for audience segmentation and targeted messaging to optimize reach. - The product is excluded if it does not offer budget management and cost analysis tools.
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