Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
- Revenue
- $317M
As of November 2026, Latka tracks 720 advertiser campaign management software companies. They have combined revenues of $6.1B and employ 38.2K people. They have raised $4.1B and serve 112.8M customers combined.
Every company below sells advertiser campaign management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Advertiser Campaign Management Software is designed to streamline the planning, execution, and analysis of marketing campaigns across various channels. This type of software enables marketers to coordinate their efforts more efficiently by providing tools for automation, real-time analytics, audience targeting, and budget management. It is particularly useful for teams seeking to optimize their campaign performance by facilitating collaboration and insights drawn from comprehensive data analysis. The primary use cases for this software include supporting users in scheduling campaigns, tracking their effectiveness, and adjusting strategies on the fly based on real-time data. Common features often include cross-channel campaign management, user segmentation for targeted messaging, automation of repetitive tasks, and comprehensive reporting capabilities. Typical users of this software range from marketing professionals and campaign managers to analysts focused on data-driven decision-making, ultimately aiming to enhance marketing outcomes and ROI.
Sorting: Highest -> Lowest
Showing 10 of 720 companies ranked by annual revenue.
Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
New York, New York, United States
Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
Chicago, Illinois, United States
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Los Angeles, California, United States
VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.
London, England, United Kingdom
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].
Helsinki, Uusimaa, Finland
Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.
Latka tracks 720 advertiser campaign management software companies with reported revenue. Together they generate $6.1B in annual revenue and employ 38.2K people.
EDM Leads is the largest, with $317M in annual revenue.
The average advertiser campaign management software company in this list makes $8.5M a year, across 720 companies with reported revenue. They serve 112.8M customers combined.
Ranked by annual revenue, the leaders are EDM Leads, Adswerve, Wunderkind, Demandbase and Ovative Group.
The 720 advertiser campaign management software companies tracked here have raised $4.1B in disclosed funding between them.
- The product must enable planning, execution, and analysis of advertising campaigns across multiple channels. - It should provide automation tools for campaign management tasks to improve efficiency. - The software should include real-time tracking and reporting functionalities to monitor performance. - It must allow for audience segmentation and targeted messaging to optimize reach. - The product is excluded if it does not offer budget management and cost analysis tools.