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Top 10 Advertiser Campaign Management Software Companies (November 2026)

As of November 2026, Latka tracks 720 advertiser campaign management software companies. They have combined revenues of $6.1B and employ 38.2K people. They have raised $4.1B and serve 112.8M customers combined.

Every company below sells advertiser campaign management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Advertiser Campaign Management Software Companies do

Advertiser Campaign Management Software is designed to streamline the planning, execution, and analysis of marketing campaigns across various channels. This type of software enables marketers to coordinate their efforts more efficiently by providing tools for automation, real-time analytics, audience targeting, and budget management. It is particularly useful for teams seeking to optimize their campaign performance by facilitating collaboration and insights drawn from comprehensive data analysis. The primary use cases for this software include supporting users in scheduling campaigns, tracking their effectiveness, and adjusting strategies on the fly based on real-time data. Common features often include cross-channel campaign management, user segmentation for targeted messaging, automation of repetitive tasks, and comprehensive reporting capabilities. Typical users of this software range from marketing professionals and campaign managers to analysts focused on data-driven decision-making, ultimately aiming to enhance marketing outcomes and ROI.

Companies
720
Revenue
$6.1B
Funding
$4.1B
Employees
38.2K

Filters

Sorting: Highest -> Lowest

Filters

Top Advertiser Campaign Management Software Companies by revenue

Showing 10 of 720 companies ranked by annual revenue.

1EDM Leads logo
EDM Leads

Gilbert, Arizona, United States

Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.

Revenue
$317M
2Adswerve logo
Adswerve

Denver, Colorado, United States

Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers

Revenue
$216.9M
Customers
800
Year founded
2009
Funding
$6.4M
Team size
255
3Wunderkind logo
Wunderkind

New York, New York, United States

Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
4Demandbase logo
Demandbase

San Francisco, California, United States

account-based marketing (ABM) solutions to businesses.

Revenue
$200M
Customers
400
Year founded
2005
Funding
$133.2M
Team size
925
5Ovative Group logo
Ovative Group

Minneapolis, Minnesota, United States

Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric

Revenue
$168.4M
Year founded
2009
Team size
524
6Basis Technologies logo
Basis Technologies

Chicago, Illinois, United States

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Revenue
$155.4M
Year founded
2001
Funding
$37.6M
Team size
1.4K
7VideoAmp logo
VideoAmp

Los Angeles, California, United States

VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.

Revenue
$149.9M
Year founded
2014
Funding
$456.6M
Team size
711
8Lotame logo
Lotame

Columbia, Maryland, United States

Data management platform for audience targeting

Revenue
$125.2M
Customers
300
Year founded
2006
Funding
$61.7M
Team size
137
9Influencer logo
Influencer

London, England, United Kingdom

We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].

Revenue
$113.7M
Year founded
2015
Funding
$3.6M
Team size
1K
10Smartly logo
Smartly

Helsinki, Uusimaa, Finland

Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.

Revenue
$101M
Year founded
2013
Team size
918

Frequently asked questions about Advertiser Campaign Management Software Companies

How many advertiser campaign management software companies are there?

Latka tracks 720 advertiser campaign management software companies with reported revenue. Together they generate $6.1B in annual revenue and employ 38.2K people.

Which advertiser campaign management software company is the largest?

EDM Leads is the largest, with $317M in annual revenue.

How much revenue does a typical advertiser campaign management software company make?

The average advertiser campaign management software company in this list makes $8.5M a year, across 720 companies with reported revenue. They serve 112.8M customers combined.

Who are the leading Advertiser Campaign Management software vendors?

Ranked by annual revenue, the leaders are EDM Leads, Adswerve, Wunderkind, Demandbase and Ovative Group.

How much funding have advertiser campaign management software companies raised?

The 720 advertiser campaign management software companies tracked here have raised $4.1B in disclosed funding between them.

Related Digital Advertising Platforms categories

Inclusion Criteria

- The product must enable planning, execution, and analysis of advertising campaigns across multiple channels. - It should provide automation tools for campaign management tasks to improve efficiency. - The software should include real-time tracking and reporting functionalities to monitor performance. - It must allow for audience segmentation and targeted messaging to optimize reach. - The product is excluded if it does not offer budget management and cost analysis tools.