Latka logo

How PureClarity CEO Paul Gibson grew PureClarity to $220K revenue with a 2 person team in 2025.

PureClarity is an award-winning software that specialises in ecommerce personalisation. We offer a trustworthy, fully flexible and affordable solution that creates seamless, unforgettable and unique personalised online experiences for your customers. We know that happy customers equate to a prosperous business. That’s why our AI-driven technology is centred around your business delivering the best service possible to your customers by catering to their individual needs and wants, to carefully hand-pick content that suits their unique shopping habits. Benefits of using PureClarity: Improved customer loyalty and repeat buyers An increase in average order value An increase in sales Better customer reviews An increase in engagement with our content Better insight into buying behaviours Full support and advice More time to focus on other things Our team of experts are fully committed to driving clients success by offering a range of support throughout your journey; this hard work is reflected in our 97% client success rating. PureClarity works with all ecommerce platforms and is set up quickly and easily. We offer approved plug-ins for Magento, Shopify, WooCommerce, BigCommerce, X-Cart and Kooomo. Personalisation can be complicated, time consuming and (if done incorrectly) ineffective. So, leave the heavy lifting to us and we promise you’ll soon see the results you desire. The only question left now is, what will you do with all your extra time? If you're interested in increasing your ecommerce revenue why not download our 30-day free trial or request a demo by simply emailing us at [email protected] or visiting https://www.pureclarity.com today.

Last updated

PureClarity Revenue

In 2025, PureClarity's revenue reached $220K. Since its launch in 2014, PureClarity has shown consistent revenue growth.

PureClarity Revenue GrowthReported revenue / ARR by year$0$50K$100K$150K$200K$250K2014201620182020202220242025$0$220KSource: GetLatka.com
YearMilestone
2025PureClarity Hit $220k revenue in July 2025
2014Launched with $0 revenue

PureClarity Valuation, Funding Rounds

PureClarity's most recent disclosed valuation is $660K.

PureClarity has completed 3 disclosed funding rounds.

PureClarity Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$500K$1M$2M$2M$3M2014201520162017201820192014 cumulative: $0 • 2014 Founded: $02018 cumulative: $669K • 2014 Founded: $0 • 2018 unknown: $669K2018 cumulative: $1M • 2014 Founded: $0 • 2018 unknown: $669K • 2018 Early Stage VC: $636K2019 cumulative: $2M • 2014 Founded: $0 • 2018 unknown: $669K • 2018 Early Stage VC: $636K • 2019 Series A: $980K$2M2014 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2019Series A$980.1K--
2018Early Stage VC$636K--
2018unknown$669.1K--

PureClarity Employees & Team Size

PureClarity employs approximately 2 people as of 2026.

PureClarity has 2 total employees in different roles and functions.

PureClarity Team GrowthReported headcount over time01122320142016201820202022202420250022Source: GetLatka.com
YearMilestone
2025Reached 2 employees (July 2025)

Founder / CEO

Paul Gibson

Paul Gibson is listed as Founder / CEO at PureClarity.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for PureClarity yet.

Frequently Asked Questions about PureClarity

What is PureClarity's revenue?

PureClarity generates $220K in revenue.

Who is the CEO of PureClarity?

The CEO of PureClarity is Paul Gibson.

How much funding does PureClarity have?

PureClarity raised $0.

How many employees does PureClarity have?

PureClarity has 2 employees.

Where is PureClarity headquarters?

PureClarity is headquartered in York, United Kingdom.

People Also Viewed

Brainbi logo

Brainbi

Price Monitoring and Analytics as SaaS

PassRight logo

PassRight

Developer of SaaS technology intended to assist law firms in providing services to clients. The company's technology offers transparency, accessibility, and customer-centricity immigration law services by using its own visa software for employment applications, enabling the law firm to resolve the issue of U.S. companies' challenges.

Syncopation Software logo

Syncopation Software

Syncopation Software, publisher of DPL and DPMX, is a leading provider of decision & risk analytic software. Syncopation's tools, services and solutions are designed to achieve higher decision quality. The Syncopation approach combines best-in-class analytics with a pragmatic mindset that focuses the available resources where they will have the most impact. From our desktop software, DPL, to our cloud-based portfolio prioritization system, DPMX, Syncopation has a proven solution backed by solid decision analysis principles that can help you create value. Multinationals use our solutions for a variety of decision problems including capital investment strategy decisions, multiple attribute environmental clean-up trade offs, problems with adversarial and/or multiple, non-aligned decision makers, characterization of failure risk of complex systems, and the allocation of capital across a portfolio of R&D/product development projects. Product and services include: DPL Professional, DPL Enterprise, DPL Portfolio, the DPMX System, Software Training, Consulting, and Custom Decision Systems. Our mission is to provide users with intuitive, easy-to-use decision and risk software tools that facilitate comprehensive and informed decision making.

Simprosoft logo

Simprosoft

Simprosoft develops professional XR training simulators for public services, operators of critical infrastructure, and private industries. We provide comprehensive training solutions that include software (VR/AR training simulators) and hardware (VR/AR goggles, haptic suits, eye-tracking tech, motion simulators, drones). We use advanced technology to recreate real-life environments and experiences (photogrammetry, voice recognition). Our simulators are developed in cooperation with industry experts and certifying institutions.

featureplanner.io logo

featureplanner.io

featureplanner.io helps you to create quickly a structured requirements list of your application idea or software project.

UBG Digital Media logo

UBG Digital Media

UBG Digital Media is a digital agency in the design and creation of mobile apps (iOS, Android), web apps (Saas) & e-commerce sites.

Compare PureClarity to the industry

PureClarity operates across multiple industries. Browse revenue, funding, and growth data for PureClarity in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

PureClarity Revenue 2025: $220K ARR, $660K Valuation