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Top 333 Personalization Software SaaS Companies in May 2026

As of May 2026, there are 333 SaaS companies in Personalization Software. They have combined revenues of $4B and employ 23.2K people. They have raised $4.2B and serve 540.1M customers combined.

Personalization software encompasses tools and technologies that enable businesses to tailor content, products, and services to the individual needs and preferences of their users. These tools leverage data analytics to provide customized experiences across various touchpoints, including websites, emails, and mobile applications. By understanding user behaviors and preferences, businesses can enhance engagement and improve customer satisfaction. Typical features of personalization software include real-time data integration, audience segmentation, A/B testing, content personalization, and predictive analytics. Common use cases involve eCommerce platforms looking to increase conversion rates through targeted recommendations, marketing teams aiming to deliver personalized campaigns, and customer service operations seeking to enhance user experiences. This category primarily serves marketing professionals, product managers, and customer experience teams, among others.

Companies
333
Revenue
$4B
Funding
$4.2B
Employees
23.2K

Filters

Sorting: Highest -> Lowest

Filters

Top Personalization Software Companies

Showing 10 of 333 companies ranked by annual revenue.

1
Attentive

New York, New York, United States

a personalized mobile messaging platform for innovative brands & organizations

Revenue
$308.7M
Customers
2K
Year founded
2016
Funding
$863M
Team size
1.5K
Growth
54.33%
2
Ogury

London, England, United Kingdom

Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.

Revenue
$270.9M
Customers
1.7M
Year founded
2014
Funding
$5.5M
Team size
577
Growth
30.74%
3
Bloomreach

Mountain View, California, United States

digital experience platform

Revenue
$219.5M
Customers
750
Year founded
2009
Funding
$422M
Team size
1.1K
Growth
-
4
Wunderkind

New York, New York, United States

Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
Growth
49.27%
5
Tealium

San Diego, California, United States

Tealium is a software company that provides a customer data platform (CDP) to help businesses collect, manage, and use their customer data effectively. The company that owns Tealium is called Tealium Inc., which is a technology company based in San Diego, California. Tealium was founded in 2008 by Mike Anderson and Ali Behnam and has since become a leading player in the customer data management space. The Tealium CDP enables businesses to unify their customer data from various sources, including websites, mobile apps, and offline channels, and use it to create personalized customer experiences, measure their marketing effectiveness, and more. The company serves a wide range of industries, including retail, finance, travel, and more, and has received significant funding to support its growth and development.

Revenue
$194.6M
Customers
-
Year founded
2008
Funding
$263.9M
Team size
566
Growth
39.38%
6
Rokt

New York, New York, United States

Rokt is a global e-commerce technology company that owns and operates rokt.com. The company provides e-commerce marketing solutions that help businesses engage with their customers during the transaction process. Rokt's solutions include personalized offers and recommendations, upsell and cross-sell opportunities, and loyalty and rewards programs. These solutions are designed to enhance the customer experience and drive revenue growth for businesses. Rokt's platform uses machine learning algorithms to analyze customer behavior and preferences, enabling businesses to tailor their marketing efforts to each individual customer. The company was founded in 2012 and has since worked with more than 2,000 brands worldwide, including Expedia, Uber, and Ticketmaster.

Revenue
$178M
Customers
3K
Year founded
2012
Funding
$162M
Team size
766
Growth
31.2%
7
Insider

Istanbul, Turkey

marketing technology company that provides solutions to help businesses enhance their customer engagement and experience

Revenue
$150M
Customers
1K
Year founded
2012
Funding
$272.1M
Team size
1.6K
Growth
36.36%
8
Listrak

Lititz, Pennsylvania, United States

Provider of a digital marketing automation platform intended to analyze sales, develop branding and improve customer engagement. The company's digital marketing automation platform personalizes product recommendations for every customer across multiple channels, tracks promotional campaign performance, monitors sales, analyzes consumer behavior and recommends suitable marketing strategies, enabling online retailers and omnichannel digital marketers to create personalized interactions to reach, engage and convert shoppers.

Revenue
$143.2M
Customers
1K
Year founded
1999
Funding
-
Team size
373
Growth
50.02%
9
Persona

San Francisco, California, United States

identity verification and authentication solutions

Revenue
$141.2M
Customers
575
Year founded
2018
Funding
$417.5M
Team size
595
Growth
42.91%
10
Acoustic

Conway, Arkansas, United States

Acoustic is a marketing cloud platform that provides solutions for digital marketing, analytics, and personalization. The company is headquartered in Conway, Arkansas, and was founded in 2019. Acoustic's platform enables marketers to manage and optimize customer experiences across multiple channels, including email, mobile, social media, and web. Their solutions are designed to help businesses improve their marketing performance, increase customer engagement and loyalty, and drive growth.

Revenue
$126M
Customers
3.5K
Year founded
2019
Funding
-
Team size
651
Growth
-

Inclusion Criteria

- Must enable real-time data analysis to customize user experiences - Should provide audience segmentation capabilities for targeted messaging - Must include A/B testing functionalities for optimizing content - Should allow for integration with existing marketing and CRM systems - Must focus on personalizing content based on user behavior and preferences - Not just basic content management; must actively adapt and tailor experiences based on data insights - Should support multiple channels, including web, email, and mobile platforms