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How Smarty grew Smarty to $14.2M revenue with a 129 person team in 2025.

Smarty is the three-time heavyweight world champion of location data intelligence. Companies like Microsoft, Netflix, and NASA use Smarty to process colossal amounts of location data at breakneck speed. Smarty’s APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses in 240+ countries and territories. Founded in 2011, Smarty is profitable, self-funded, and growing by leaps and bounds.

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Smarty Revenue

In 2025, Smarty's revenue reached $14.2M. Since its launch in 2011, Smarty has shown consistent revenue growth.

Smarty Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M20112013201520172019202120232025$0$14MSource: GetLatka.com
YearMilestone
2025Smarty Hit $14.2m revenue in September 2025
2011Launched with $0 revenue

Smarty Valuation, Funding Rounds

Smarty's most recent disclosed valuation is $42.6M.

Smarty is a bootstrapped Generative AI Software startup. Founded in 2011, Smarty has grown to $14.2M in revenue without raising any venture capital or outside funding.

As a self-funded Generative AI Software SaaS company, Smarty has built its business with no outside investment.

Smarty Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120112011 cumulative: $0 • 2011 Founded: $02011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Smarty Employees & Team Size

Smarty employs approximately 129 people as of 2026.

Smarty has 129 total employees in different roles and functions.

Smarty Team GrowthReported headcount over time03060901201502011201320152017201920212023202500129129Source: GetLatka.com
YearMilestone
2025Reached 129 employees (September 2025)

Customers

We do not have customer count information for Smarty yet.

Frequently Asked Questions about Smarty

What is Smarty's revenue?

Smarty generates $14.2M in revenue.

How much funding does Smarty have?

Smarty raised $0.

How many employees does Smarty have?

Smarty has 129 employees.

Where is Smarty headquarters?

Smarty is headquartered in Provo, Utah, United States.

Compare Smarty to the industry

Smarty operates across multiple industries. Browse revenue, funding, and growth data for Smarty in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Smarty Revenue 2025: $14.2M ARR, $42.6M Valuation