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How MapUp grew MapUp to $4.5M revenue with a 41 person team in 2025.

At MapUp we are passionate about transforming mapping into a practical decision-making tool for commuters, commercial transporters, city planners and mobility providers. We are building a unified routing intelligence and payment platform by integrating disparate & dynamic data sources like curb data, weather, traffic, tolls, parking and payments. As the world transitions into autonomous and on-demand TaaS, multi-vector routing will become the preferred paradigm. We are well placed to ride this shift in mobility. TollGuru, our marque product, is world’s largest toll intelligence platform with complete coverage for toll roads in 80+ countries across North America, South America, Europe, parts of Asia, and Australia. Our robust technology platform delivers reliability, efficiency and seamless experience for rideshares, OEMs, TMS providers, fleets and truckers. We are growing fast with a network of 3 million+ users and ~1000 last-mile delivery, rideshare, logistics companies and owner operators relying on our route intelligence platform. We are looking for people from all backgrounds who want to make an impact on the millions of drivers who keep our world moving. We use big data and GIS tools combined with machine learning and AI techniques to change the way people get around. We’re creative problem solvers spread across the globe. We learn fast, think big and support each other’s growth and development.

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MapUp Revenue

In 2025, MapUp's revenue reached $4.5M. Since its launch in 2019, MapUp has shown consistent revenue growth.

MapUp Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M2019202020212022202320242025$0$5MSource: GetLatka.com
YearMilestone
2025MapUp Hit $4.5m revenue in September 2025
2019Launched with $0 revenue

MapUp Valuation, Funding Rounds

MapUp's most recent disclosed valuation is $13.5M.

MapUp is a bootstrapped Data Science and Machine Learning Platforms startup. Founded in 2019, MapUp has grown to $4.5M in revenue without raising any venture capital or outside funding.

As a self-funded Data Science and Machine Learning Platforms SaaS company, MapUp has built its business with no outside investment.

MapUp Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120192019 cumulative: $0 • 2019 Founded: $02019 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

MapUp Employees & Team Size

MapUp employs approximately 41 people as of 2026.

MapUp has 41 total employees in different roles and functions.

MapUp Team GrowthReported headcount over time010203040502019202020212022202320242025004141Source: GetLatka.com
YearMilestone
2025Reached 41 employees (September 2025)

Customers

We do not have customer count information for MapUp yet.

Frequently Asked Questions about MapUp

What is MapUp's revenue?

MapUp generates $4.5M in revenue.

How much funding does MapUp have?

MapUp raised $0.

How many employees does MapUp have?

MapUp has 41 employees.

Where is MapUp headquarters?

MapUp is headquartered in Sunnyvale, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

MapUp Revenue 2025: $4.5M ARR, $13.5M Valuation