Vendasta
Valuation
$800M
2024 Revenue
$92.9M
Customers
1.1K
Funding
$175.2M
YOY
42.3%
Avg ACV
$84.5K
Team
711
Founded
2008
How Vendasta CEO Jeff Tomlin grew Vendasta to $92.9M revenue and 1.1K customers in 2024.
Vendasta is a Canadian-based software company that provides a platform for digital agencies and businesses to manage and scale their digital marketing offerings. Their platform offers solutions for social media management, local listings management, online reputation management, SEO, and more. Vendasta was founded in 2008 and is headquartered in Saskatoon, Saskatchewan, Canada.
Last updated
Vendasta Revenue
In 2024, Vendasta's revenue reached $92.9M. The company previously reported $65.3M in 2023. Since its launch in 2008, Vendasta has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Vendasta Hit $92.9m revenue in October 2024 | |
| 2023 | Vendasta Hit $65.3m revenue in December 2023 | |
| 2021 | Vendasta Hit $50m revenue in May 2021 | |
| 2019 | Vendasta Hit $34.5m revenue in July 2019 | |
| 2008 | Launched with $0 revenue |
Vendasta Valuation, Funding Rounds
Vendasta reached a $800M valuation in 2021, set during its Series D round.
Vendasta has raised $175.2M in total funding across 6 rounds, most recently a $120M Series D round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | Series D | $120M | $800M | 15% | |
| 2019 | Series C | $40M | $160M | 25% | |
| 2018 | Grant | $3.3M | - | - | |
| 2016 | Debt Financing | $3.1M | - | - | |
| 2013 | Series B | $6.5M | - | - | |
| 2008 | Series A | $2.3M | - | - |
Vendasta Employees & Team Size
Vendasta employs approximately 711 people as of 2026, up from 659 in 2023.
Vendasta has 711 total employees in different roles and functions and 114 sales reps that carry a quota. They have 1.1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 711 employees (December 2024) |
| 2024 | Reached 708 employees (October 2024) |
| 2023 | Reached 659 employees (December 2023) |
| 2023 | Reached 659 employees (September 2023) |
| 2023 | Reached 659 employees (September 2023) |
| 2023 | Reached 659 employees (September 2023) |
| 2023 | Reached 603 employees (July 2023) |
| 2023 | Reached 610 employees (January 2023) |
| 2022 | Reached 629 employees (December 2022) |
| 2022 | Reached 605 employees (January 2022) |
| 2021 | Reached 606 employees (December 2021) |
| 2021 | Reached 558 employees (August 2021) |
| 2021 | Reached 525 employees (May 2021) |
| 2019 | Reached 317 employees (July 2019) |
Founder / CEO
Jeff Tomlin
Jeff is the Co-founder and CMO of VendAsta Technologies Inc. VendAsta builds white label software platforms for media and advertising companies to help local businesses prosper in a rapidly changing digital world. VendAstas Reputation Social Media Management Platform provides a turnkey digital opportunity to media companies. Today VendAsta serves over 250 media organizations including IYP Newspaper Radio TV CMRs Digital Agencies and SEOSEM providers. Through these Channel Partners over 100000 local businesses are served on the VendAsta Platform. VendAsta works with media companies that serve local small and medium businesses to - Grow revenue with digital media solutions - Strengthen traditional media assets - Develop digital sales strategies Prior to VendAsta Jeff served at the Vice President of Strategy and Business Development at Point2 Technologies. In that role he initiated and oversaw the development of relationships with some of the largest media companies in the world including Google Yahoo The New York Times and Classified Ventures. He served on the steering committee and helped conceive the real estate strategy from the ground up managed support market research and acted as the platform product manager. Jeff worked in residential property management and development from 1995 to 2001. In his acquisitions work he added over 450 residential units to the companys porfolio. In 1998 Jeff founded a career site where he managed design writing SEO and all aspects of marketing. Specialties Outside consulting online marketing emerging trends strategic planning
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Vendasta acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Vendasta
What is Vendasta's revenue?
Vendasta generates $92.9M in revenue.
Who founded Vendasta?
Vendasta was founded by Jeff Tomlin.
Who is the CEO of Vendasta?
The CEO of Vendasta is Jeff Tomlin.
How much funding does Vendasta have?
Vendasta raised $175.2M.
How many employees does Vendasta have?
Vendasta has 711 employees.
Where is Vendasta headquarters?
Vendasta is headquartered in Saskatoon, Saskatchewan, Canada.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
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