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Vendasta is a Canadian-based software company that provides a platform for digital agencies and businesses to manage and scale their digital marketing offerings. Their platform offers solutions for social media management, local listings management, online reputation management, SEO, and more. Vendasta was founded in 2008 and is headquartered in Saskatoon, Saskatchewan, Canada.
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In 2024, Vendasta's revenue reached $92.9M. The company previously reported $65.3M in 2023. Since its launch in 2008, Vendasta has shown consistent revenue growth.
Vendasta reached a $800M valuation in 2021, set during its Series D round.
Vendasta has raised $175.2M in total funding across 6 rounds, most recently a $120M Series D round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series D | $120M | $800M | 15% | |
| 2019 | Series C | $40M | $160M | 25% | |
| 2018 | Grant | $3.3M |
Co-Founder, Chief Marketing Officer
Jeff is the Co-founder and CMO of VendAsta Technologies Inc. VendAsta builds white label software platforms for media and advertising companies to help local businesses prosper in a rapidly changing digital world. VendAstas Reputation Social Media Management Platform provides a turnkey digital opportunity to media companies. Today VendAsta serves over 250 media organizations including IYP Newspaper Radio TV CMRs Digital Agencies and SEOSEM providers. Through these Channel Partners over 100000 local businesses are served on the VendAsta Platform. VendAsta works with media companies that serve local small and medium businesses to - Grow revenue with digital media solutions - Strengthen traditional media assets - Develop digital sales strategies Prior to VendAsta Jeff served at the Vice President of Strategy and Business Development at Point2 Technologies. In that role he initiated and oversaw the development of relationships with some of the largest media companies in the world including Google Yahoo The New York Times and Classified Ventures. He served on the steering committee and helped conceive the real estate strategy from the ground up managed support market research and acted as the platform product manager. Jeff worked in residential property management and development from 1995 to 2001. In his acquisitions work he added over 450 residential units to the companys porfolio. In 1998 Jeff founded a career site where he managed design writing SEO and all aspects of marketing. Specialties Outside consulting online marketing emerging trends strategic planning
Co-Founder, VP Partner Integrartion
Allan Wolinski is the co-founder and VP of Operations at VendAsta Technologies. A serial entrepreneur with experience operating businesses in North America as well as Europe Allan switched lanes to join the world of technology more than a decade ago and never looked back. An experienced veteran in the agile software development landscape Allan holds a Bachelors degree in Computer Science specializing in Usability and Human Computer Interaction UIHCI from the University of Saskatchewan. At VendAsta Allan is chiefly responsible for integrating agile into the company s operations right since its inception. Allan is also the architect of VendAsta s identity in terms of its culture and talent development as well as the actual design of its downtown Saskatoon office. Allan is the driving force behind VendAsta s active role in the development of Saskatoon s tech community. He has spearheaded a number of programs at VendAsta to support local initiatives including hosting the technology BarCamp mentoring local talent and hosting weekly demo sessions for local entrepreneurs to discuss ideas and success stories and get valuable feedback from their peers in the industry. His plan for the future is to continue this involvement and establish a tech hive where talented individuals can receive substantial help with their ideas and launching new businesses. During his time away from VendAsta Allan coaches two soccer teams at the Saskatoon Adult Soccer Inc. Specialties Usability Engineering Mobile Development. Software development UI Design. Software development methodologies. Agile. Scrum. CSM. Management and human resources. Program Management. Team Leadership. Corporate culture.
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Vendasta serves 1.1K customers.
Vendasta employs approximately 711 people as of 2026, up from 659 in 2023, including 114 sales reps that carry a quota. It serves 1.1K customers that rely on its solutions.
Vendasta generates an estimated $92.9M in annual revenue.
Vendasta was founded by Jeff Tomlin.
The CEO of Vendasta is Jeff Tomlin.
Vendasta raised $175.2M across 6 rounds.
Vendasta has 711 employees.
Vendasta is headquartered in Saskatoon, Saskatchewan, Canada.
Vendasta operates across multiple industries. Browse revenue, funding, and growth data for Vendasta in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$800M
2024 Revenue
$92.9M(Est.)
Customers
1.1K
Funding
$175.2M
Avg ACV
$84.5K
Team
711
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | Vendasta Hit $92.9m revenue in October 2024 | Estimated |
| 2023 | Vendasta Hit $65.3m revenue in December 2023 | Estimated |
| 2021 | Vendasta Hit $50m revenue in May 2021 | |
| 2019 | Vendasta Hit $34.5m revenue in July 2019 | |
| 2008 | Launched with $0 revenue |
| - |
| - |
| 2016 | Debt Financing | $3.1M | - | - |
| 2013 | Series B | $6.5M | - | - |
| 2008 | Series A | $2.3M | - | - |
Chief Executive Officer
Brendan King is the Co-founder and CEO of Vendasta. Vendasta is the 1 platform for selling digital solutions to small business. Vendasta believes in local businesses. Vendasta sees that they are getting Starbucked Amazoned and Walmarted to death. Local businesses simply lack the tools expertise to compete. Vendasta is changing that. Its technology platform combined with best of breed software vendors and the brand and expertise of a local media company agency or vertical partner that the small business knows and trusts provides small business with the tools and expertise they need to succeed. Intense boisterous imaginative. Brendan King CEO of Vendasta is the innovative force of the company. Brendan has built a fantastic team of 260 and growing Vendastians and is committed to finding the best and brightest. It s his ability to look at the big picture while maintaining quality on the finest details that ensures Vendasta s success. Before founding VendAsta Brendan served as COO and a Director of Point2 Realty solutions. From 2002 through 2007 Brendan was the visionary and entrepreneurial driving force behind Point2 Agent growing its membership to over 165000 agents and brokers in 85 countries. In 2007 he was named one of the 100 Most Influential Real Estate Leaders by Inman News. Brendan also served as Point2 Technologies Director of Marketing from 2000 to 2002. Brendan founded and sold two successful computer retailing operations. Delron Computers 1990-1995 and CompuSmart 1995-2000 the later of which was franchised nationally across Canada. Brendan also worked for Cameco Corporation as a Geophysicist and holds an Advanced Bachelor of Science degree in Physics from the University of Saskatchewan. Those of you who are familiar with Brendan will know that his laugh is frequent infectious and identifiable in a room of 200 people. Specialties INMAN News 2007 Top 100 Most Influential Leaders in Real Estate
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 711 employees (December 2024) | |
| 2024 | Reached 708 employees (October 2024) | |
| 2023 | Reached 659 employees (December 2023) | |
| 2023 | Reached 659 employees (September 2023) | |
| 2023 | Reached 659 employees (September 2023) | |
| 2023 | Reached 659 employees (September 2023) | |
| 2023 | Reached 603 employees (July 2023) | |
| 2023 | Reached 610 employees (January 2023) | |
| 2022 | Reached 629 employees (December 2022) | |
| 2022 | Reached 605 employees (January 2022) | |
| 2021 | Reached 606 employees (December 2021) | |
| 2021 | Reached 558 employees (August 2021) | |
| 2021 | Reached 525 employees (May 2021) | |
| 2019 | Reached 317 employees (July 2019) |
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