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Top 50 Social Media Management Tools Companies (August 2026)

As of August 2026, Latka tracks 286 social media management tools companies. They have combined revenues of $1.7B and employ 13.4K people. They have raised $1.2B and serve 18.6M customers combined.

Every company below sells social media management tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Management Tools Companies do

Social Media Management Tools help businesses and individuals organize, schedule, and analyze their social media presence across various platforms from a single dashboard. These tools streamline workflows related to content creation, publishing, and performance tracking, making social media management more efficient and effective. Users can easily generate and curate content, automate posting schedules, and engage with audiences in a cohesive manner. Typical features of these tools include content calendars, performance analytics, team collaboration capabilities, and engagement tracking. Marketing teams, content creators, social media managers, and business owners are common personas that utilize these tools to improve their social media strategies and reach their target audiences more effectively. Overall, Social Media Management Tools serve as a central hub for managing multiple social accounts and enhancing online presence.

Companies
286
Revenue
$1.7B
Funding
$1.2B
Employees
13.4K

Filters

Sorting: Highest -> Lowest

Filters

Top Social Media Management Tools Companies by revenue

Showing 10 of 286 companies ranked by annual revenue.

1Hootsuite logo
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Revenue
$400M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
900
2Birdeye logo
Birdeye

Palo Alto, California, United States

customer experience platform

Revenue
$100M
Customers
80K
Year founded
2012
Funding
$93M
Team size
1K
3Vendasta logo
Vendasta

Saskatoon, Saskatchewan, Canada

Local marketing and sales platform

Revenue
$92.9M
Customers
1.1K
Year founded
2008
Funding
$175.2M
Team size
711
4Emplifi logo
Emplifi

Columbus, Ohio, United States

Emplifi is a leading customer engagement platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.

Revenue
$65.2M
Year founded
2021
Team size
593
5Spotler logo
Spotler

Zoetermeer, Netherlands

Join thousands of professionals across Europe who trust our software for email marketing automation, social media management, WhatsApp for Business, and more. We ensure top-notch security with ISO 27001 certification and GDPR compliance.

Revenue
$50M
Year founded
2004
Funding
$30M
Team size
277
6iAdvize logo
iAdvize

Nantes, France

Conversational experience software

Revenue
$48M
Customers
1.5K
Year founded
2010
Funding
$102.2M
Team size
246
7Adsmurai logo
Adsmurai

Barcelona, Spain

Adsmurai provides a end to end technological solution for advertising management on social media.

Revenue
$46.4M
Year founded
2014
Funding
$1.9M
Team size
409
8Saas Labs logo
Saas Labs

Palo Alto, California, United States

B2B SAAS company for business management and operations

Revenue
$42.7M
Customers
6K
Year founded
2016
Funding
$73.2M
Team size
374
9Oktopost logo
Oktopost

Ramat Gan, Israel

Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Act-On, Eloqua, Marketo, Pardot, and Salesfusion, Oktopost also allows B2B marketers to leverage social engagement data for improved lead scoring, nurturing, and attribution programs. #SocialMediaManagement #EmployeeAdvocacy #B2BMarketing #LeadGeneration #SocialAnalytics

Revenue
$35M
Customers
1K
Year founded
2013
Funding
$20.8M
Team size
106
10Dash Social logo
Dash Social

Halifax, Nova Scotia, Canada

The only software you need to outsmart social 📈 Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit dashsocial.com.

Revenue
$31.5M
Year founded
2013
Team size
286

Frequently asked questions about Social Media Management Tools Companies

How many social media management tools companies are there?

Latka tracks 286 social media management tools companies with reported revenue. Together they generate $1.7B in annual revenue and employ 13.4K people.

Which social media management tools company is the largest?

Hootsuite is the largest, with $400M in annual revenue, founded in 2008.

How much revenue does a typical social media management tools company make?

The average social media management tools company in this list makes $5.8M a year, across 286 companies with reported revenue. They serve 18.6M customers combined.

Who are the leading Social Media Management tools vendors?

Ranked by annual revenue, the leaders are Hootsuite, Birdeye, Vendasta, Emplifi and Spotler.

How much funding have social media management tools companies raised?

The 286 social media management tools companies tracked here have raised $1.2B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must enable users to create and schedule content across multiple social media platforms. - Must provide analytics and performance tracking for social media engagements. - Must include features for team collaboration and management workflows. - Should allow for monitoring of audience interactions and engagement metrics. - Not just limited to posting; must also analyze engagement data and provide insights.