Activedemand logo
Founded 2012

Activedemand

 
2019 Revenue

$3.6M

YOY

50%

Funding

$0.0

Overview

About Activedemand

Marketing Automation

Monthly Revenue

$300.0K

+ $100.0K (50%)
Total Expenses

$300.0K

=
Net Income

($1.0)

Ebidta Margin

0%

+
YOY Growth

50%

=
Rule of 40

50


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Activedemand CEO Sean Leonard on 08/21/2019.

Watch the podcast


Headquarters

3553 31 Street Northwest CalgaryAlbertaCanada

Activedemand Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Activedemand revenue run rate hit $3.6M in revenue.

50%▲$2.4M$3.6M

Funding History

Activedemand has raised $0.0.

Funding DateRoundTotalValuation

Customers

Activedemand has 500 customers.

Lifetime Months

33

×
Monthly ARPU

$600.0

=
Lifetime Dollars

$20.0K


Acquisition Cost

$7.2K

Average Annual Price

$7.2K

$0$7.2K12 month payback period024681012

Churn

Activedemand has an annual churn rate of 36%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-36%

Annual Dollar Expansion

+36%

Net Revenue Retention

100%

Team

Employees

Activedemand has 25 employees.They have 4 sales reps that carry a quota and an engineering team of 12.

502520182019-50%▼
DistributionQty

All

25

Engineers

12 (48%)

Quota Carrying

4 (16%)

CEO/Founder

Sean Leonard

Sean Leonard is the CEO and co-founder of ActiveDEMAND. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses. Among his other specialties are product marketing, technology start-ups, global sales expansion, software development process optimization, brand development, and sustainable profitable business growth.


CEO Q&A

What's your age?

53

Favorite online tool?

SemRush

Favorite book?

Execution

Favorite CEO?

Elon Musk

Advice for 20 year old self

Have fun


Frequently Asked Questions about Activedemand

When was Activedemand founded?

Activedemand was founded in 2012.


Who is the CEO of Activedemand?

The CEO of Activedemand is Sean Leonard


How many employees does Activedemand have?

Activedemand has 25 employees.

How much revenue does Activedemand generate?

Activedemand generates $3.6M in revenue.


How much funding does Activedemand have?

Activedemand has raised $0.0.


Where is Activedemand headquarters?

Activedemand is headquartered at 3553 31 Street Northwest CalgaryAlbertaCanada

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