Decide
Valuation
$19.5M
2025 Revenue
$6.5M
Funding
$0
Team
59
Founded
2008
How Decide CEO Michael Fridgen grew Decide to $6.5M revenue with a 59 person team in 2025.
Decide is powering the future of performance-based advertising on the open web. Through custom ad formats, flexible integration types, and our homegrown machine-learning platform, the Decision Marketplace℠, Decide optimizes returns for advertisers and maximizes yield for publishers. Our proprietary attribution and targeting technologies enable industry-leading measurement and eliminate the need for third-party cookies or other intrusive data. Learn more at decide.co. Interested in joining our team? See our careers page at decide.co/careers to view active job listings, learn more about our team, and prepare for our interview process. Please note: all communication will come from an email address ending in @decide.co.
Last updated
Decide Revenue
In 2025, Decide's revenue reached $6.5M. Since its launch in 2008, Decide has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Decide Hit $6.5m revenue in July 2025 |
| 2008 | Launched with $0 revenue |
Decide Valuation, Funding Rounds
Decide's most recent disclosed valuation is $19.5M.
Decide has completed 2 disclosed funding rounds.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2014 | Series B | $10M | - | - |
| 2011 | Series A | $6M | - | - |
Decide Employees & Team Size
Decide employs approximately 59 people as of 2026.
Decide has 59 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 59 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Decide yet.
Frequently Asked Questions about Decide
What is Decide's revenue?
Decide generates $6.5M in revenue.
Who is the CEO of Decide?
The CEO of Decide is Michael Fridgen.
How much funding does Decide have?
Decide raised $0.
How many employees does Decide have?
Decide has 59 employees.
Where is Decide headquarters?
Decide is headquartered in St. Louis, Missouri, United States.
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Compare Decide to the industry
Decide operates across multiple industries. Browse revenue, funding, and growth data for Decide in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .