As of August 2026, Latka tracks 558 digital advertising intelligence software companies. They have combined revenues of $8.8B and employ 44.6K people. They have raised $5.1B and serve 488.6M customers combined.
Every company below sells digital advertising intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Digital Advertising Intelligence Software encompasses tools and platforms designed to provide insights into advertising strategies and performances, primarily focused on competitor analysis and market trends. These solutions enable advertisers to monitor competitor campaigns, benchmark performance, and optimize ad spend by analyzing various metrics related to advertising efficiency and effectiveness. Typical use cases for this software include competitive analysis, audience insights, and real-time performance monitoring across different advertising channels. Key features commonly offered are data integration from numerous ad intelligence sources, custom reporting, performance benchmarking, and tools for creative monitoring to enhance overall advertising strategies for businesses looking to maximize their return on investment. Common users of Digital Advertising Intelligence Software include marketing teams, digital advertising specialists, and brand managers, who require robust analytical capabilities to inform their advertising decisions. It plays a crucial role in guiding advertisers to adapt and evolve their techniques, ensuring they remain competitive in a rapidly changing market landscape.
Sorting: Highest -> Lowest
Showing 10 of 558 companies ranked by annual revenue.
New York, New York, United States
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
Warsaw, Poland
RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with offices in more than 30 countries. RTB House's proprietary technology uses deep learning algorithms to analyze user behavior and predict their purchasing intent, enabling businesses to deliver personalized and relevant ads to potential customers. The company's solutions are available for desktop and mobile devices, and its customers include e-commerce companies, travel companies, and other online businesses across a variety of industries. With a focus on innovation and data-driven solutions, RTB House is helping businesses reach their target audiences more effectively and drive better results from their digital advertising efforts.
New York, New York, United States
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
New York, New York, United States
Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.
Jersey City, New Jersey, United States
Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
New York, New York, United States
CHEQ is CHEQ AI Technologies Ltd, an Israeli technology company that offers an autonomous brand safety and ad-fraud prevention platform for digital advertising. CHEQ's platform uses artificial intelligence and machine learning algorithms to detect and prevent online advertising fraud, as well as protect brands from harmful content and inappropriate placements. The platform also offers real-time analytics and reporting for advertisers to optimize their campaigns and measure their performance.
Seattle, WA, United States
We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, the data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes from all places. POP has offices in Seattle and San Jose, Costa Rica. Our diverse group of analytical, technical, strategic, and creative experts are collaborative and agile, with a singular focus on our clients’ success. We have over 25 years of experience partnering with some of the biggest global brands, including Microsoft, Oracle, Gates Ventures, F5, Target, Gap Inc., and U.S. Bank.
Latka tracks 558 digital advertising intelligence software companies with reported revenue. Together they generate $8.8B in annual revenue and employ 44.6K people.
The Brandtech Group is the largest, with $1B in annual revenue, founded in 2015.
The average digital advertising intelligence software company in this list makes $15.8M a year, across 558 companies with reported revenue. They serve 488.6M customers combined.
Ranked by annual revenue, the leaders are The Brandtech Group, Demandbase, AppsFlyer, RTB House and S2W Media.
The 558 digital advertising intelligence software companies tracked here have raised $5.1B in disclosed funding between them.
- The software must provide competitive analysis to understand market positioning. - It should support performance monitoring of advertising campaigns in real-time. - The system must offer audience insights to enhance targeting strategies. - It needs to integrate data from multiple advertising platforms for comprehensive analysis. - The software should allow for custom reporting and dashboard creation. - Not just a tracking tool; must also provide actionable insights for optimization.
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