San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
As of November 2026, Latka tracks 514 digital advertising intelligence software companies. They have combined revenues of $5B and employ 33.2K people. They have raised $4.5B and serve 488.6M customers combined.
Every company below sells digital advertising intelligence software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Digital Advertising Intelligence Software encompasses tools and platforms designed to provide insights into advertising strategies and performances, primarily focused on competitor analysis and market trends. These solutions enable advertisers to monitor competitor campaigns, benchmark performance, and optimize ad spend by analyzing various metrics related to advertising efficiency and effectiveness. Typical use cases for this software include competitive analysis, audience insights, and real-time performance monitoring across different advertising channels. Key features commonly offered are data integration from numerous ad intelligence sources, custom reporting, performance benchmarking, and tools for creative monitoring to enhance overall advertising strategies for businesses looking to maximize their return on investment. Common users of Digital Advertising Intelligence Software include marketing teams, digital advertising specialists, and brand managers, who require robust analytical capabilities to inform their advertising decisions. It plays a crucial role in guiding advertisers to adapt and evolve their techniques, ensuring they remain competitive in a rapidly changing market landscape.
Sorting: Highest -> Lowest
Showing 10 of 514 companies ranked by annual revenue.
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
New York, New York, United States
Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
Tel Aviv, Israel
CHEQ (CHEQ AI Technologies Ltd) is an Israeli cybersecurity company that tells businesses whether each visit to their sites, ads and forms comes from a human, a bot or an AI agent, and blocks click fraud, fake leads and account fraud. Guy Tytunovich, Ehud Levy and Asaf Botovsky founded it in 2016 to fight ad fraud, and it has since bought ClickCease (2020), Ensighten (2022) and Deduce (2025). CHEQ says more than 15,000 companies use it.
Rye Brook, New York, United States
B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing
Helsinki, Uusimaa, Finland
Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
New York, NY, United States
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the global leader in neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives. Seedtag’s AI agent activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory. Founded in 2014, Seedtag is headquartered in New York City and Madrid, with a global team of 600+ professionals across EMEA, LATAM, North America, and APAC.
Latka tracks 514 digital advertising intelligence software companies with reported revenue. Together they generate $5B in annual revenue and employ 33.2K people.
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
The average digital advertising intelligence software company in this list makes $9.7M a year, across 514 companies with reported revenue. They serve 488.6M customers combined.
Ranked by annual revenue, the leaders are AppsFlyer, Wunderkind, Demandbase, Ovative Group and CHEQ.
The 514 digital advertising intelligence software companies tracked here have raised $4.5B in disclosed funding between them.
- The software must provide competitive analysis to understand market positioning. - It should support performance monitoring of advertising campaigns in real-time. - The system must offer audience insights to enhance targeting strategies. - It needs to integrate data from multiple advertising platforms for comprehensive analysis. - The software should allow for custom reporting and dashboard creation. - Not just a tracking tool; must also provide actionable insights for optimization.