Valuation
$1.3M
2025 Revenue
$440K
Funding
$0
Team
4
Founded
2017
How Hookle CEO Tero Seppälä grew Hookle to $440K revenue with a 4 person team in 2025.
Hookle is a Finland-based SaaS company dedicated to transforming marketing for small and micro-businesses worldwide. Driven by a mission to democratize social media marketing, Hookle empowers micro-businesses by making digital marketing accessible, affordable, and effortless. Micro-businesses, defined as those with fewer than ten employees, represent over 90% of businesses globally and total more than 300 million. These vital businesses are key to both local and global economies, yet they often lack the resources to engage in effective digital marketing, which hinders their growth and resilience. Hookle’s AI-powered app bridges this gap by streamlining social media management. Designed to simplify planning, scheduling, and performance tracking, the app enables micro-businesses to build a strong online presence without complex tools or costly teams. Hookle AIDE, the app’s AI-powered assistant, offers tailored content ideas and insights, helping users create engaging posts that resonate with their audiences. Committed to equitable and sustainable growth, Hookle supports the future of work for small business owners. By simplifying social media management, Hookle empowers micro-businesses to thrive in a rapidly digitalizing world, maximizing their marketing potential while fostering inclusive economic development. Hookle’s mission aligns with the United Nations' Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure).
Last updated
Hookle Revenue
In 2025, Hookle's revenue reached $440K. Since its launch in 2017, Hookle has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Hookle Hit $440k revenue in July 2025 |
| 2017 | Launched with $0 revenue |
Hookle Valuation, Funding Rounds
Hookle's most recent disclosed valuation is $1.3M.
Hookle is a bootstrapped AI Writing Assistants startup. Founded in 2017, Hookle has grown to $440K in revenue without raising any venture capital or outside funding.
As a self-funded AI Writing Assistants SaaS company, Hookle has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Hookle Employees & Team Size
Hookle employs approximately 4 people as of 2026.
Hookle has 4 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 4 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Hookle yet.
Frequently Asked Questions about Hookle
What is Hookle's revenue?
Hookle generates $440K in revenue.
Who is the CEO of Hookle?
The CEO of Hookle is Tero Seppälä.
How much funding does Hookle have?
Hookle raised $0.
How many employees does Hookle have?
Hookle has 4 employees.
Where is Hookle headquarters?
Hookle is headquartered in Helsinki, Helsinki, Finland.
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Compare Hookle to the industry
Hookle operates across multiple industries. Browse revenue, funding, and growth data for Hookle in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .