Top 10 Social Media Marketing Software Companies (November 2026)

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Hangzhou, Zhejiang, China

Provider of a merchant servicing platform intended to focus in the field of retail science and technology services. The company's platform helps to get a quick-start and offers to easily sell on social network and manage own omni-channel retail, enabling merchants to attract customers and grow in terms of revenue.

Atlanta, GA, United States

The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.

London, England, United Kingdom

We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].

Helsinki, Uusimaa, Finland

Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.

Boston, Massachusetts, United States

ShopMy is a creator-centric ecosystem that links top brands with influential creators to facilitate partnerships. The platform offers tools for creating and managing influencer marketing campaigns.

San Diego, California, United States

SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.

New York, New York, United States

an AI-powered platform to help businesses and individuals create professional-quality logos and other branding materials

Columbus, Ohio, United States

Emplifi is a leading customer engagement platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.

Las Vegas, Nevada, United States

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.