Latka logo

Top 50 Social Media Marketing Software Companies (August 2026)

As of August 2026, Latka tracks 570 social media marketing software companies. They have combined revenues of $3.5B and employ 25.4K people. They have raised $1.1B and serve 205.3M customers combined.

Every company below sells social media marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Marketing Software Companies do

Social Media Marketing Software encompasses a range of digital tools designed to assist brands in managing their online presence across various social platforms. These tools typically facilitate tasks such as content creation, scheduling, posting, and analytics, enabling users to streamline their social media efforts from a centralized dashboard. In addition to basic posting functions, this software often includes features like social listening, audience engagement tracking, and sentiment analysis. Marketing teams, social media managers, and brands utilize these solutions to enhance their outreach, monitor brand reputation, and measure campaign performance efficiently. Common use cases include developing and executing content calendars, enhancing audience interaction, and analyzing engagement metrics to refine strategies. Buyer personas usually consist of marketing professionals, digital strategists, and business owners who seek to effectively engage with their audiences and maximize their social media ROI.

Companies
570
Revenue
$3.5B
Funding
$1.1B
Employees
25.4K

Filters

Sorting: Highest -> Lowest

Filters

Top Social Media Marketing Software Companies by revenue

Showing 10 of 570 companies ranked by annual revenue.

1Hootsuite logo
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Revenue
$400M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
900
2jellyfish.com logo
jellyfish.com

London, Greater London, United Kingdom

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand. We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

Revenue
$245M
Year founded
2005
Team size
2.2K
3Youzan logo
Youzan

Hangzhou, Zhejiang, China

Provider of a merchant servicing platform intended to focus in the field of retail science and technology services. The company's platform helps to get a quick-start and offers to easily sell on social network and manage own omni-channel retail, enabling merchants to attract customers and grow in terms of revenue.

Revenue
$196M
Year founded
2012
Team size
727
4Intuit Mailchimp logo
Intuit Mailchimp

Atlanta, GA, United States

The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.

Revenue
$180.1M
Customers
140M
Year founded
2001
Team size
1.6K
5Influencer logo
Influencer

London, England, United Kingdom

We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].

Revenue
$113.7M
Year founded
2015
Funding
$3.6M
Team size
1K
6Smartly logo
Smartly

Helsinki, Uusimaa, Finland

Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.

Revenue
$101M
Year founded
2013
Funding
$20M
Team size
918
7Admitad logo
Admitad

Dubai Internet City, Dubai, United Arab Emirates

Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.

Revenue
$96M
Customers
14
Year founded
2016
Team size
392
8ShopMy logo
ShopMy

Boston, Massachusetts, United States

ShopMy is a creator-centric ecosystem that links top brands with influential creators to facilitate partnerships. The platform offers tools for creating and managing influencer marketing campaigns.

Revenue
$89.4M
Year founded
2020
Team size
381
9SOCi, Inc. logo
SOCi, Inc.

San Diego, California, United States

SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.

Revenue
$72.5M
Year founded
2012
Team size
709
10Tailor Brands logo
Tailor Brands

New York, New York, United States

an AI-powered platform to help businesses and individuals create professional-quality logos and other branding materials

Revenue
$66.8M
Customers
3M
Year founded
2015
Funding
$20.6M
Team size
246

Frequently asked questions about Social Media Marketing Software Companies

How many social media marketing software companies are there?

Latka tracks 570 social media marketing software companies with reported revenue. Together they generate $3.5B in annual revenue and employ 25.4K people.

Which social media marketing software company is the largest?

Hootsuite is the largest, with $400M in annual revenue, founded in 2008.

How much revenue does a typical social media marketing software company make?

The average social media marketing software company in this list makes $6.2M a year, across 570 companies with reported revenue. They serve 205.3M customers combined.

Who are the leading Social Media Marketing software vendors?

Ranked by annual revenue, the leaders are Hootsuite, jellyfish.com, Youzan, Intuit Mailchimp and Influencer.

How much funding have social media marketing software companies raised?

The 570 social media marketing software companies tracked here have raised $1.1B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide functionalities for scheduling and managing content across multiple social media platforms. - Should include analytics and reporting features for measuring campaign performance. - Must facilitate audience engagement and community management tools, like responding to comments and messages. - Should offer content creation and curation capabilities, enabling users to design and source posts. - Not just a scheduling tool; must also provide social listening and sentiment analysis features.