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How ID5 CEO Mathieu Roche grew ID5 to $7.2M revenue with a 65 person team in 2025.

ID5 is redefining identity for digital advertising, building solutions where privacy and addressability work in sync. Its Adaptive Identity technology learns and adjusts, ensuring seamless recognition across media properties, devices, and channels. This allows media owners to unlock sustainable revenue, enables advertisers to deliver measurable results, and helps platforms to maximize data and inventory value. Founded in 2017 by industry experts, ID5 is driving the future of identity–connecting, evolving, and empowering the digital advertising ecosystem.

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ID5 Revenue

In 2025, ID5's revenue reached $7.2M. Since its launch in 2017, ID5 has shown consistent revenue growth.

ID5 Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M201720182019202020212022202320242025$0$7MSource: GetLatka.com
YearMilestone
2025ID5 Hit $7.2m revenue in July 2025
2017Launched with $0 revenue

ID5 Valuation, Funding Rounds

ID5's most recent disclosed valuation is $21.5M.

ID5 is a bootstrapped Identity Resolution Software startup. Founded in 2017, ID5 has grown to $7.2M in revenue without raising any venture capital or outside funding.

As a self-funded Identity Resolution Software SaaS company, ID5 has built its business with no outside investment.

ID5 Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120172017 cumulative: $0 • 2017 Founded: $02017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

ID5 Employees & Team Size

ID5 employs approximately 65 people as of 2026.

ID5 has 65 total employees in different roles and functions.

ID5 Team GrowthReported headcount over time01530456075201720182019202020212022202320242025006565Source: GetLatka.com
YearMilestone
2025Reached 65 employees (July 2025)

Founder / CEO

Mathieu Roche

Mathieu Roche is listed as Founder / CEO at ID5.

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Customers

We do not have customer count information for ID5 yet.

Frequently Asked Questions about ID5

What is ID5's revenue?

ID5 generates $7.2M in revenue.

Who is the CEO of ID5?

The CEO of ID5 is Mathieu Roche.

How much funding does ID5 have?

ID5 raised $0.

How many employees does ID5 have?

ID5 has 65 employees.

Where is ID5 headquarters?

ID5 is headquartered in London, England, United Kingdom.

Compare ID5 to the industry

ID5 operates across multiple industries. Browse revenue, funding, and growth data for ID5 in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

ID5 Revenue 2025: $7.2M ARR, $21.5M Valuation