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Top 10 Data Management Platforms Companies (November 2026)

As of November 2026, Latka tracks 274 data management platforms companies. They have combined revenues of $3B and employ 18.1K people. They have raised $1.6B and serve 432.7M customers combined.

Every company below sells data management platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Data Management Platforms Companies do

Data Management Platforms (DMPs) are software solutions designed to collect, organize, and analyze vast amounts of data from various sources. They enable businesses to integrate first-party, second-party, and third-party data to create comprehensive customer profiles. This unified view of customer data supports better decision-making and targeted marketing strategies. DMPs are primarily used for data segmentation, audience targeting, and campaign performance analysis. Key features often include robust data governance, consent management, and support for data privacy compliance. Typical users of DMPs include marketing teams, data analysts, and IT departments, who rely on these platforms for insights that drive consumer engagement and marketing effectiveness. Additionally, DMPs allow organizations to activate their data by facilitating real-time data usage across marketing channels, improving the personalization of communications. As a result, they play a crucial role in enhancing customer experiences and optimizing advertising spend.

Companies
274
Revenue
$3B
Funding
$1.6B
Employees
18.1K

Filters

Sorting: Highest -> Lowest

Filters

Top Data Management Platforms Companies by revenue

Showing 10 of 274 companies ranked by annual revenue.

1Ogury logo
Ogury

London, England, United Kingdom

Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.

Revenue
$270.9M
Customers
1.7M
Year founded
2014
Funding
$5.5M
Team size
577
2Wunderkind logo
Wunderkind

New York, New York, United States

Wunderkind, formerly known as BounceX, is a New York City-based performance marketing technology company that provides identity resolution, personalization, and digital advertising infrastructure to commerce brands and publishers. The company operates two distinct business lines: a SaaS platform that helps brands recognize and engage their own customers through scaled personalization, and a digital advertising marketplace that connects premium publishers with brand advertisers through proprietary ad units. Ryan Urban, co-founder of Wunderkind, told Nathan Latka in November 2021 that the company had grown approximately 50% year over year on a base that crossed $100 million in annual revenue in early 2020, putting estimated 2021 revenue at approximately $150 million. The company was ranked the number one fastest growing software company on the Inc. 500 list and reported that nearly half of new enterprise customers arrive through word-of-mouth referrals. Wunderkind has raised $75 million in total financing, roughly half of which is debt, and has completed five acquisitions. Urban indicated in November 2021 that the company was pursuing a strategic financing round of more than $100 million and was evaluating a potential IPO, with a public-market forward revenue multiple of 8 to 10 times cited as a reference point for valuation.

Revenue
$204.7M
Customers
1K
Year founded
2010
Funding
$151.9M
Team size
616
3Demandbase logo
Demandbase

San Francisco, California, United States

account-based marketing (ABM) solutions to businesses.

Revenue
$200M
Customers
400
Year founded
2005
Funding
$133.2M
Team size
925
4Ovative Group logo
Ovative Group

Minneapolis, Minnesota, United States

Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric

Revenue
$168.4M
Year founded
2009
Team size
524
5Lotame logo
Lotame

Columbia, Maryland, United States

Data management platform for audience targeting

Revenue
$125.2M
Customers
300
Year founded
2006
Funding
$61.7M
Team size
137
6Anteriad logo
Anteriad

Rye Brook, New York, United States

B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing

Revenue
$109.1M
Year founded
2000
Team size
992
7Adform logo
Adform

Copenhagen, Hovedstaden, Denmark

Adform is a global digital advertising technology company that offers a suite of software and services to help businesses plan, execute, and optimize their digital advertising campaigns. The company's platform includes features such as programmatic advertising, real-time bidding, data management, and creative optimization. Adform aims to provide a comprehensive solution for advertisers, agencies, and publishers to manage their advertising campaigns and reach their target audience effectively. Adform's platform also provides access to a vast network of publishers and ad exchanges, allowing advertisers to reach their target audience across a variety of channels, including display, video, mobile, and social media. The company offers advanced targeting and analytics capabilities, allowing businesses to tailor their campaigns to specific audiences and measure the impact of their advertising efforts. Adform is headquartered in Copenhagen, Denmark, and has offices across Europe, the Americas, and Asia-Pacific.

Revenue
$79M
Year founded
2002
Funding
$27.5M
Team size
838
81000mercis Group logo
1000mercis Group

Paris, Ile-de-France, France

Interactive Data Marketing Agency

Revenue
$72.8M
Customers
500
Year founded
2000
Team size
362
9Plaid logo
Plaid

Tokyo, Japan

Provider of a customer experience (CX) platform for digital marketers. The company's CX platform provides a prompt analysis and a real time visualization of web site visitors' behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers, enabling them to understand their customer deeply and create a better customer experience.

Revenue
$66.8M
Year founded
2011
Funding
$33.5M
Team size
258
10Stirista logo
Stirista

San Antonio, Texas, United States

Data-driven marketing solutions provider building omni-channel campaigns and offering a self-service SaaS platform where clients can buy media at cost

Revenue
$58.5M
Year founded
2009
Team size
157

Frequently asked questions about Data Management Platforms Companies

How many data management platforms companies are there?

Latka tracks 274 data management platforms companies with reported revenue. Together they generate $3B in annual revenue and employ 18.1K people.

Which data management platforms company is the largest?

Ogury is the largest, with $270.9M in annual revenue, founded in 2014.

How much revenue does a typical data management platforms company make?

The average data management platforms company in this list makes $10.8M a year, across 274 companies with reported revenue. They serve 432.7M customers combined.

Who are the leading Data Management platforms vendors?

Ranked by annual revenue, the leaders are Ogury, Wunderkind, Demandbase, Ovative Group and Lotame.

How much funding have data management platforms companies raised?

The 274 data management platforms companies tracked here have raised $1.6B in disclosed funding between them.

Related Digital Advertising Platforms categories

Inclusion Criteria

- The product must enable the collection and aggregation of customer data from multiple sources. - The platform should support data activation for targeted marketing and personalized messaging. - It must include features for audience segmentation and analysis to derive actionable insights. - The solution should have robust data governance capabilities, including compliance with data privacy regulations. - Not just a data warehouse; must also provide functionality for real-time data processing and audience targeting.