1
Demandbase
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
- Revenue
- $750M
- Customers
- 400
- Year founded
- 2005
- Funding
- $133.2M
- Team size
- 925
Top 50 Data Management Platforms Companies (August 2026)
As of August 2026, Latka tracks 328 data management platforms companies. They have combined revenues of $5.2B and employ 28K people. They have raised $2.7B and serve 438.6M customers combined.
Every company below sells data management platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Data Management Platforms Companies do
Data Management Platforms (DMPs) are software solutions designed to collect, organize, and analyze vast amounts of data from various sources. They enable businesses to integrate first-party, second-party, and third-party data to create comprehensive customer profiles. This unified view of customer data supports better decision-making and targeted marketing strategies. DMPs are primarily used for data segmentation, audience targeting, and campaign performance analysis. Key features often include robust data governance, consent management, and support for data privacy compliance. Typical users of DMPs include marketing teams, data analysts, and IT departments, who rely on these platforms for insights that drive consumer engagement and marketing effectiveness. Additionally, DMPs allow organizations to activate their data by facilitating real-time data usage across marketing channels, improving the personalization of communications. As a result, they play a crucial role in enhancing customer experiences and optimizing advertising spend.
- Companies
- 328
- Revenue
- $5.2B
- Funding
- $2.7B
- Employees
- 28K
Filters
Sorting: Highest -> Lowest
Top Data Management Platforms Companies by revenue
Showing 10 of 328 companies ranked by annual revenue.
2
Ogury
London, England, United Kingdom
Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.
- Revenue
- $270.9M
- Customers
- 1.7M
- Year founded
- 2014
- Funding
- $5.5M
- Team size
- 577
3
Adswerve
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
- Revenue
- $216.9M
- Customers
- 800
- Year founded
- 2009
- Funding
- $6.4M
- Team size
- 255
4
Wunderkind
New York, New York, United States
Wunderkind (formerly BounceX) is a software company that provides a behavioral marketing platform for ecommerce businesses. Wunderkind's platform enables ecommerce businesses to personalize their marketing and advertising campaigns based on the behavior and interests of their website visitors. The platform uses machine learning algorithms to analyze visitor data and identify the most effective marketing messages and channels. Wunderkind's products are used by a variety of ecommerce businesses, from small retailers to large brands, to improve their customer engagement and conversion rates.
- Revenue
- $204.7M
- Customers
- 1K
- Year founded
- 2010
- Funding
- $151.9M
- Team size
- 616
5
Rokt
New York, New York, United States
Rokt is a global e-commerce technology company that owns and operates rokt.com. The company provides e-commerce marketing solutions that help businesses engage with their customers during the transaction process. Rokt's solutions include personalized offers and recommendations, upsell and cross-sell opportunities, and loyalty and rewards programs. These solutions are designed to enhance the customer experience and drive revenue growth for businesses. Rokt's platform uses machine learning algorithms to analyze customer behavior and preferences, enabling businesses to tailor their marketing efforts to each individual customer. The company was founded in 2012 and has since worked with more than 2,000 brands worldwide, including Expedia, Uber, and Ticketmaster.
- Revenue
- $178M
- Customers
- 3K
- Year founded
- 2012
- Funding
- $162M
- Team size
- 766
6
Synamedia
Staines, Middlesex, United Kingdom
We’re trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.
- Revenue
- $169.4M
- Year founded
- 2018
- Team size
- 1.5K
7
Ovative Group
Minneapolis, Minnesota, United States
Independent media and measurement firm that helps clients drive and deliver measurable marketing performance using its proprietary metric
- Revenue
- $168.4M
- Year founded
- 2009
- Team size
- 524
8
Listrak
Lititz, Pennsylvania, United States
Provider of a digital marketing automation platform intended to analyze sales, develop branding and improve customer engagement. The company's digital marketing automation platform personalizes product recommendations for every customer across multiple channels, tracks promotional campaign performance, monitors sales, analyzes consumer behavior and recommends suitable marketing strategies, enabling online retailers and omnichannel digital marketers to create personalized interactions to reach, engage and convert shoppers.
- Revenue
- $143.2M
- Customers
- 1K
- Year founded
- 1999
- Team size
- 373
9
Netcore Cloud
Mumbai, Maharashtra, India
Indian marketing technology company that offers a range of products and solutions for digital marketing
- Revenue
- $136.5M
- Customers
- 5K
- Year founded
- 1998
- Funding
- $3.2M
- Team size
- 1.2K
10
Acoustic
Conway, Arkansas, United States
Acoustic is a marketing cloud platform that provides solutions for digital marketing, analytics, and personalization. The company is headquartered in Conway, Arkansas, and was founded in 2019. Acoustic's platform enables marketers to manage and optimize customer experiences across multiple channels, including email, mobile, social media, and web. Their solutions are designed to help businesses improve their marketing performance, increase customer engagement and loyalty, and drive growth.
- Revenue
- $126M
- Customers
- 3.5K
- Year founded
- 2019
- Team size
- 651
Frequently asked questions about Data Management Platforms Companies
How many data management platforms companies are there?
Latka tracks 328 data management platforms companies with reported revenue. Together they generate $5.2B in annual revenue and employ 28K people.
Which data management platforms company is the largest?
Demandbase is the largest, with $750M in annual revenue, founded in 2005.
How much revenue does a typical data management platforms company make?
The average data management platforms company in this list makes $15.8M a year, across 328 companies with reported revenue. They serve 438.6M customers combined.
Who are the leading Data Management platforms vendors?
Ranked by annual revenue, the leaders are Demandbase, Ogury, Adswerve, Wunderkind and Rokt.
How much funding have data management platforms companies raised?
The 328 data management platforms companies tracked here have raised $2.7B in disclosed funding between them.
Related Digital Advertising Platforms categories
Inclusion Criteria
- The product must enable the collection and aggregation of customer data from multiple sources. - The platform should support data activation for targeted marketing and personalized messaging. - It must include features for audience segmentation and analysis to derive actionable insights. - The solution should have robust data governance capabilities, including compliance with data privacy regulations. - Not just a data warehouse; must also provide functionality for real-time data processing and audience targeting.