2024 Revenue
$4.6K(Est.)
Customers
100
Avg ACV
$46
Team
1
Founded
2020
Logology Revenue (2024)
Logology generated an estimated $4.6K in annual revenue in 2024. Source: GetLatka estimate
Logology is a logo design platform founded in 2018 by Dagobert Renouf and his wife, a graphic designer, and headquartered in France. The product guides users through a values-based questionnaire and then recommends a logo suited to their brand, offering three one-time purchase pricing tiers rather than a subscription model.
The company launched its beta in late April 2020 and, as of the June 2021 interview, was approaching its 100th sale with approximately $6,000 in cumulative revenue. The two-person team operates without outside investment, funded initially by Renouf's personal savings and later by an insurance payout following the death of his mother in late 2018.
Distribution remains the company's primary scaling challenge. Renouf has indicated a potential pivot toward landing-page design services if logo sales cannot reach the scale required for the business to become self-sustaining.
Last updated
Logology Revenue
Logology generated an estimated $4.6K in annual revenue in 2024.
Logology had generated approximately $6,000 in cumulative revenue across roughly 100 sales as of the June 2021 interview. Renouf noted he did not have the precise figure at hand but estimated it at around $6,000, reflecting the fact that pricing had changed multiple times since the beta launch in late April 2020.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Logology Hit $4.6k revenue in October 2024 | Estimated |
| 2023 | Logology Hit $3.6k revenue in October 2023 | Estimated |
| 2021 | Logology Hit $6k revenue in June 2021 | Not recorded |
| 2020 | Launched with $0 revenue |
The business operates on a one-time payment model rather than a recurring subscription. Renouf acknowledged that finding a recurring revenue component is difficult given the nature of a logo purchase, and said the company may add ancillary services over time to create a recurring stream. Profitability had not been reached as of the interview date; Renouf stated the revenue was not yet sufficient for the team to depend on it.
Founder / CEO
Dagobert Renouf
CEO
Dagobert Renouf, CEO of Logology, was 32 years old at the time of the June 2021 interview. He spent approximately 10 years freelancing before taking his first and only full-time salaried position, a remote engineering role at a US-based web development studio where he was responsible for building mobile apps for large clients. He earned roughly 5,000 to 6,000 euros per month at that job, working at 80 percent capacity after negotiating time for a side project. He quit in 2018 after slightly more than a year, having accumulated roughly two years of personal savings as runway.
Renouf has 12 years of programming experience as of 2021. His original startup idea was a WordPress-equivalent platform for mobile apps, but that concept was abandoned before any meaningful work was done. The Logology concept emerged during his honeymoon with his wife, who became his co-founder. A third co-founder later joined and held 25 percent equity; that person departed after roughly a year, and Renouf and his wife bought back the 25 percent stake at a price Renouf declined to disclose, noting the company had minimal revenue at the time and the buyback was structured more as compensation for time spent than as a valuation-based transaction.
In late 2018, Renouf's mother passed away from cancer at approximately 62 to 64 years of age. Her death triggered a life insurance payout that provided an additional three to four years of runway on top of the two years Renouf had saved personally. Renouf described the payout as the event that allowed Logology to continue operating through a period when he had nearly decided to shut the company down. His wife, who is the design co-founder, was almost 40 at the time of the interview. Net worth was not discussed in the interview.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 35 |
Customers
Logology was approaching its 100th sale as of the June 2021 interview, approximately 13 months after the late April 2020 beta launch. The company offers three pricing tiers, all structured as one-time purchases rather than monthly subscriptions. Renouf noted that pricing had been changed multiple times since launch, which accounts for the variation in average revenue per sale implied by the roughly $6,000 cumulative total across approximately 100 transactions.
Specific per-tier price points were referenced by the host as $49, $99, and $400, but Renouf did not confirm those figures in his own words during the interview; he confirmed only that there are three tiers and that the model is one-time. Customer count by segment, churn, retention, and free-tier details were not discussed.
Logology serves 100 customers.
Logology Business Model
Logology generates revenue through one-time logo purchases across three pricing tiers. There is no subscription or recurring billing component as of the June 2021 interview. Renouf acknowledged the structural challenge of building recurring revenue around a logo product and said the company is considering adding ancillary services, such as landing-page design, to create a recurring stream, though that expansion had not launched at the time of the interview.
The business was not profitable as of the interview. Renouf stated explicitly that the team could not yet depend on the revenue the company generates. Gross margin, burn rate, runway remaining, LTV, CAC, churn, and other unit economics were not discussed in the interview.
Logology Employees & Team Size
Logology had two full-time team members as of the June 2021 interview: Dagobert Renouf and his wife. A third co-founder had been part of the team for roughly a year before departing; his 25 percent equity stake was subsequently bought back. No additional hires or contractors were mentioned.
Logology employs approximately 1 people as of 2026. It serves 100 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 1 employees (October 2024) | Not recorded |
| 2023 | Reached 1 employees (October 2023) | Not recorded |
| 2022 | Reached 2 employees (October 2022) | Not recorded |
| 2021 | Reached 2 employees (June 2021) | Not recorded |
Frequently Asked Questions about Logology
What is Logology's revenue?
As of 2024, Logology generated an estimated $4.6K in annual revenue.
Who founded Logology?
Logology was founded by Dagobert Renouf.
When was Logology founded?
Logology was founded in 2020.
Who is the CEO of Logology?
The CEO of Logology is Dagobert Renouf.
How many employees does Logology have?
As of 2024, Logology had 1 employees.
Where is Logology headquartered?
Logology is headquartered in Lille, Hauts-de-france, France.
Compare Logology to the industry
Logology operates across multiple industries. Browse revenue, funding, and growth data for Logology in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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